Shattering the Myth of Costless Price Changes
Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.
Volume (Year): 21 (2003)
Issue (Month): 6 (December)
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