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Shattering the Myth of Costless Price Changes


  • Bergen, Mark
  • Ritson, Mark
  • Dutta, Shantanu
  • Levy, Daniel
  • Zbaracki, Mark


Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.

Suggested Citation

  • Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003. "Shattering the Myth of Costless Price Changes," European Management Journal, Elsevier, vol. 21(6), pages 663-669, December.
  • Handle: RePEc:eee:eurman:v:21:y:2003:i:6:p:663-669

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    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Daniel Levy, 2007. "Price rigidity and flexibility: new empirical evidence," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(7), pages 639-647.
    2. Koenig, Matthias & Meissner, Joern, 2010. "List pricing versus dynamic pricing: Impact on the revenue risk," European Journal of Operational Research, Elsevier, vol. 204(3), pages 505-512, August.
    3. repec:eee:jbrese:v:76:y:2017:i:c:p:179-188 is not listed on IDEAS
    4. Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2007. "Non-price rigidity and cost of adjustment," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(7), pages 817-832.
    5. repec:eee:jomega:v:75:y:2018:i:c:p:13-26 is not listed on IDEAS


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