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Return Postage in Mail Surveys: A Meta Analysis

Author

Listed:
  • JS Armstrong

    (The Wharton School)

  • Edward J. Lusk

    (Social System Sciences, University of Pennsylvania)

Abstract

This paper describes a five-step procedure for meta-analysis. Especially important was the contacting of authors of prior papers. This was done primarily to improve the accuracy of the coding; it also helped to identify unpublished research and to supply missing information. Application of the five-step procedure to the issue of return postage in mail surveys yielded significantly more papers and produced more definitive conclusions than those derived from traditional reviews. This meta-analysis indicated that business reply postage is seldom costeffective because first class postage yields an additional 9% return. Business reply rates were lower than for other first class postage in each of the 20 comparisons.

Suggested Citation

  • JS Armstrong & Edward J. Lusk, 2005. "Return Postage in Mail Surveys: A Meta Analysis," General Economics and Teaching 0502041, EconWPA.
  • Handle: RePEc:wpa:wuwpgt:0502041
    Note: Type of Document - pdf; pages: 11
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    File URL: https://econwpa.ub.uni-muenchen.de/econ-wp/get/papers/0502/0502041.pdf
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    References listed on IDEAS

    as
    1. J. Scott Armstrong, 1979. "Advocacy and Objectivity in Science," Management Science, INFORMS, vol. 25(5), pages 423-428, May.
    2. Kerin, Roger A. & Harvey, Michael G., 1976. "Methodological considerations in corporate mail surveys: A research note," Journal of Business Research, Elsevier, vol. 4(3), pages 277-281, August.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. JS Armstrong, 2005. "Class of Mail Does Affect Response Rates to Mailed," General Economics and Teaching 0502039, EconWPA.

    More about this item

    Keywords

    surveys; meta-analysis; return postage;

    JEL classification:

    • A - General Economics and Teaching

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