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Return Postage in Mail Surveys: A Meta Analysis

  • JS Armstrong

    (The Wharton School)

  • Edward J. Lusk

    (Social System Sciences, University of Pennsylvania)

This paper describes a five-step procedure for meta-analysis. Especially important was the contacting of authors of prior papers. This was done primarily to improve the accuracy of the coding; it also helped to identify unpublished research and to supply missing information. Application of the five-step procedure to the issue of return postage in mail surveys yielded significantly more papers and produced more definitive conclusions than those derived from traditional reviews. This meta-analysis indicated that business reply postage is seldom costeffective because first class postage yields an additional 9% return. Business reply rates were lower than for other first class postage in each of the 20 comparisons.

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File URL: http://128.118.178.162/eps/get/papers/0502/0502041.pdf
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Paper provided by EconWPA in its series General Economics and Teaching with number 0502041.

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Length: 11 pages
Date of creation: 11 Feb 2005
Date of revision:
Handle: RePEc:wpa:wuwpgt:0502041
Note: Type of Document - pdf; pages: 11
Contact details of provider: Web page: http://128.118.178.162

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  1. J. Scott Armstrong, 1979. "Advocacy and Objectivity in Science," Management Science, INFORMS, vol. 25(5), pages 423-428, May.
  2. Kerin, Roger A. & Harvey, Michael G., 1976. "Methodological considerations in corporate mail surveys: A research note," Journal of Business Research, Elsevier, vol. 4(3), pages 277-281, August.
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