Return Postage in Mail Surveys: A Meta Analysis
This paper describes a five-step procedure for meta-analysis. Especially important was the contacting of authors of prior papers. This was done primarily to improve the accuracy of the coding; it also helped to identify unpublished research and to supply missing information. Application of the five-step procedure to the issue of return postage in mail surveys yielded significantly more papers and produced more definitive conclusions than those derived from traditional reviews. This meta-analysis indicated that business reply postage is seldom costeffective because first class postage yields an additional 9% return. Business reply rates were lower than for other first class postage in each of the 20 comparisons.
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- Kerin, Roger A. & Harvey, Michael G., 1976. "Methodological considerations in corporate mail surveys: A research note," Journal of Business Research, Elsevier, vol. 4(3), pages 277-281, August.
- J. Scott Armstrong, 1979.
"Advocacy and Objectivity in Science,"
INFORMS, vol. 25(5), pages 423-428, May.
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