Class of Mail Does Affect Response Rates to Mailed
In contrast to the conclusions. from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.
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- JS Armstrong & Edward J. Lusk, 2005. "Return Postage in Mail Surveys: A Meta Analysis," General Economics and Teaching 0502041, EconWPA.
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