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The Editor's Secrets

Author

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  • Steven M. Shugan

    (Warrington College of Business, University of Florida, 201B Bryan Hall, P.O. Box 117155, Gainesville, Florida 32611)

Abstract

This editorial provides an overview of the editorial process at one peer-reviewed publication. The editorial starts by explaining the role of the players (the editors, the review team, the area editor). The editorial then covers each step in the review process, from how reviewers are selected to how authors should respond to different outcomes. The editorial ends by discussing citation metrics, appointments to the editorial board and copyrights. This article argues that (1) requesting more reviews yields a faster, more informative review process; (2) publishing more articles can raise citations per article; (3) for many submissions, some reviewers should evaluate procedures, whereas others should evaluate contribution; (4) reviewers should not micromanage revisions; (5) editors must, unfortunately, write overly cautious decision letters; and (6) it is important to reward reviewers with board appointments and published acknowledgments. Journals must be author-friendly to survive.

Suggested Citation

  • Steven M. Shugan, 2007. "The Editor's Secrets," Marketing Science, INFORMS, vol. 26(5), pages 589-595, 09-10.
    • Handle: RePEc:inm:ormksc:v:26:y:2007:i:5:p:589-595
    DOI: 10.1287/mksc.1070.0309
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    References listed on IDEAS

    as
    1. Steven M. Shugan, 2004. "The Impact of Advancing Technology on Marketing and Academic Research," Marketing Science, INFORMS, vol. 23(4), pages 469-475.
    2. Marshall H. Medoff, 2003. "Editorial Favoritism in Economics?," Southern Economic Journal, Southern Economic Association, vol. 70(2), pages 425-434, October.
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    16. Steven M. Shugan, 2002. "The Mission of Marketing Science," Marketing Science, INFORMS, vol. 21(1), pages 1-13.
    17. Steven M. Shugan, 2003. "Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?," Marketing Science, INFORMS, vol. 22(2), pages 151-160.
    18. Ann C. Weller, 2000. "Editorial peer review for electronic journals: Current issues and emerging models," Journal of the American Society for Information Science, Association for Information Science & Technology, vol. 51(14), pages 1328-1333.
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    20. Mark Thornton, 2004. "Does Academic Publishing Pass the Real Market Test?," Public Choice, Springer, vol. 120(1_2), pages 41-61, July.
    21. Ofer H. Azar, 2006. "The Academic Review Process: How Can We Make it More Efficient?," The American Economist, Sage Publications, vol. 50(1), pages 37-50, March.
    22. Steven M. Shugan, 2006. "Editorial: Save Research—Abandon the Case Method of Teaching," Marketing Science, INFORMS, vol. 25(2), pages 109-115, 03-04.
    23. Joshua S. Gans & George B. Shepherd, 1994. "How Are the Mighty Fallen: Rejected Classic Articles by Leading Economists," Journal of Economic Perspectives, American Economic Association, vol. 8(1), pages 165-179, Winter.
    24. Steven M. Shugan, 2005. "Brand Loyalty Programs: Are They Shams?," Marketing Science, INFORMS, vol. 24(2), pages 185-193.
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    Cited by:

    1. Sultan Orazbayev, 2017. "Sequential order as an extraneous factor in editorial decision," Scientometrics, Springer;Akadémiai Kiadó, vol. 113(3), pages 1573-1592, December.

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