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The Editor's Secrets

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  • Steven M. Shugan

    (Warrington College of Business, University of Florida, 201B Bryan Hall, P.O. Box 117155, Gainesville, Florida 32611)

Abstract

This editorial provides an overview of the editorial process at one peer-reviewed publication. The editorial starts by explaining the role of the players (the editors, the review team, the area editor). The editorial then covers each step in the review process, from how reviewers are selected to how authors should respond to different outcomes. The editorial ends by discussing citation metrics, appointments to the editorial board and copyrights. This article argues that (1) requesting more reviews yields a faster, more informative review process; (2) publishing more articles can raise citations per article; (3) for many submissions, some reviewers should evaluate procedures, whereas others should evaluate contribution; (4) reviewers should not micromanage revisions; (5) editors must, unfortunately, write overly cautious decision letters; and (6) it is important to reward reviewers with board appointments and published acknowledgments. Journals must be author-friendly to survive.

Suggested Citation

  • Steven M. Shugan, 2007. "The Editor's Secrets," Marketing Science, INFORMS, vol. 26(5), pages 589-595, 09-10.
  • Handle: RePEc:inm:ormksc:v:26:y:2007:i:5:p:589-595
    DOI: 10.1287/mksc.1070.0309
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    References listed on IDEAS

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    Cited by:

    1. Sultan Orazbayev, 2017. "Sequential order as an extraneous factor in editorial decision," Scientometrics, Springer;Akadémiai Kiadó, vol. 113(3), pages 1573-1592, December.

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