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A Review Of Higher Education Image And Reputation Literature: Knowledge Gaps And A Research Agenda

Author

Listed:
  • Lafuente-Ruiz-de-Sabando, Amaia

    (Universidad del País Vasco, UPV/EHU (España))

  • Zorrilla, Pilar

    (Universidad del País Vasco, UPV/EHU (España))

  • Forcada, Javier

    (Universidad del País Vasco, UPV/EHU (España))

Abstract

Higher education institutions are investing increasing resources in order to achieve favourable perceptions among their stakeholders. However, image and reputation management is a complex issue and how stakeholders perceive universities does not always coincide with the image the latter wish to project. For this reason, in this article we address a review of the literature on higher education image and reputation to identify the main knowledge gaps and establish the research lines that merit deeper examination in the future. The gaps identified highlight the need to improve knowledge about the way perceptions (image and reputation) of university institutions are shaped, pinpointing the dimensions or essential aspects that influence their formation and determining whether their degree of influence differs when considering the perspectives of different stakeholders or individuals from different geographical areas. Theoretical propositions related to the identified gaps have been set out. / 0

Suggested Citation

  • Lafuente-Ruiz-de-Sabando, Amaia & Zorrilla, Pilar & Forcada, Javier, 2018. "A Review Of Higher Education Image And Reputation Literature: Knowledge Gaps And A Research Agenda," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(1), pages 8-16.
    • Handle: RePEc:idi:jermbe:v:24:y:2018:i:1:p:8-16
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    Citations

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    Cited by:

    1. Purificación Alcaide-Pulido & Belén Gutiérrez-Villar & Mariano Carbonero-Ruz, 2022. "Measuring the Image of Private University as a Generic Product: Validation of a Scale," Administrative Sciences, MDPI, vol. 12(4), pages 1-14, November.
    2. Iuliana Pârvu & Dragos Mihai Ipate, 2022. "Customer Segments On The Higher Education Market," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 141-147.
    3. Lafuente Ruiz de Sabando, Amaia & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The university image: a model of overall image and stakeholder perspectives," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    4. Marelby Amado & Alfredo Guzmán & Fernando Juarez, 2023. "Relationship between perceived value, student experience, and university reputation: structural equation modeling," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    5. Zubaida Qazi & Wasim Qazi & Syed Ali Raza & Sara Qamar Yousufi, 2022. "The Antecedents Affecting University Reputation and Student Satisfaction: A Study in Higher Education Context," Corporate Reputation Review, Palgrave Macmillan, vol. 25(4), pages 253-271, November.
    6. Katie Angliss, 2022. "An Alternative Approach to Measuring University Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 25(1), pages 33-49, February.
    7. Prashant Mahajan & Vaishali Patil, 2021. "Making it normal for new enrollments: Effect of institutional and pandemic influence on selecting an engineering institution under the COVID-19 pandemic situation," Papers 2103.13297, arXiv.org.

    More about this item

    Keywords

    Higher education; Image; Reputation; Literature review; Knowledge gaps; 0;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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