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Brand Of Educational Institution As A Factor Of Competitiveness

Author

Listed:
  • Serkova, E.

    (marketing department of Herzen University)

Abstract

The article covers brand of educational institution as a part of the competitiveness, also distinctive features and functions of educational brands.

Suggested Citation

  • Serkova, E., 2013. "Brand Of Educational Institution As A Factor Of Competitiveness," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
    • Handle: RePEc:mmb:journl:articl_v1_12_13
    as

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    File URL: http://www.marketing-mba.ru/article/v1_13/Serkova.pdf
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    References listed on IDEAS

    as
    1. Pradip Bose, 1993. "Book Review: German Social Democracy: An Evaluation: A Review Article," India Quarterly: A Journal of International Affairs, , vol. 49(1-2), pages 134-141, January.
    2. Рыбаков Феликс Федорович, 2010. "Экономическая Природа Услуг: Эволюция Теоретических Воззрений И Современность," Vestnik of the St. Petersburg University. Series 5. Economics Вестник Санкт-Петербургского университета. Серия 5. Экономика, CyberLeninka;Федеральное государственное бюджетное образовательное учреждение высшего образования «Санкт-Петербургский государственный университет», issue 2, pages 15-19.
    3. Лобышева Т. М., 2008. "Развитие Имиджа Образовательных Услуг Средствами Брендинга," Экономика образования, CyberLeninka;Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Костромской государственный университет им. Н.А. Некрасова», issue 3, pages 58-61.
    4. Brian Frederick Smith & Ben Amoako-Adu & Madhu Kalimipalli, 2009. "Concentrated control and corporate value: a comparative analysis of single and dual class structures in Canada," Applied Financial Economics, Taylor & Francis Journals, vol. 19(12), pages 955-974.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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