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Türkiye’de Hazir Giyim ve Konfeksiyon Endüstrisinde Uygulanan Uluslararasi Pazarlara Giris Stratejileri:Sorunlar ve Cözüm Yollari

Listed author(s):
  • Nazan GUNAY


    (Ege Üniversitesi Iktisadi ve Idari Bilimler Fakültesi,Isletme Bölümü)

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    Türkiye’nin toplam ihracati ve bu ihracat icinde Hazir Giyim ve Konfeksiyon endüstrisinin payi son yillarda artmaktadir. Bu nedenle Hazir Giyim ve Konfeksiyon endüstrisi hem akademik hem de profesyonel is dünyasinda dikkat cekmektedir. Endüstri, gelecek vaad eden endüstri olarak tanimlanmakta ve endüstrinin uluslararasi pazarlarda rekabet gücünü arttirmak icin bircok yaklasim ve strateji önerilmektedir. Sinirlari ortadan kalkmis olan ve gittikce artan dünya ticareti ve bu ticarette yer alan Cin tehdidi Hazir Giyim ve Konfeksiyon endüstrisinin öneminimhem dünyada hem de Türkiye’de vurgulamaktadir. Bu nedenle, pazara giris stratejileri Türk HazirnGiyim ve Konfeksiyon ihracatcilari icin önemnkazanmaktadir. Pazara giris stratejileri, bir pazardaki ihtiyaclarin kesfedilmesi ve pazarlama stratejilerinin uygulanmasi kadar önemlidir. Pazara giris stratejisi bir isletmenin gelecekteki adimlarini belirleyebilecek öneme sahiptir. Bu calismanin amaci, Türk Hazir Giyim ve Konfeksiyon endüstrisinde uygulanan yabanci pazarlara giris stratejilerini incelemek ve endüstrinin gelecegini etkileyecek bu stratejilerin sonuclarini tartismaktir. Ýhracatcilarin yeni pazarlara giriste karsilastiklari sorunlar ve sectikleri pazara giris stratejileri bu calisma icinde yer almaktadir. Calismanin alan arastirmasi asamasinda endüstride uygulanan odak grup calismalari kullanilmistir.

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    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 5 (2005)
    Issue (Month): 1 ()
    Pages: 89-97

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    Handle: RePEc:ege:journl:v:5:y:2005:i:1:p:89-97
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