Análisis de la responsabilidad social empresarial en la respuesta afectiva de los usuarios de Bancolombia
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Tarcia Camily Cavalcante Quezado & Nuno Fortes & William Quezado Figueiredo Cavalcante, 2022. "The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
- Battisti, Enrico & Nirino, Niccolò & Leonidou, Erasmia & Salvi, Antonio, 2023. "Corporate social responsibility in family firms: Can corporate communication affect CSR performance?," Journal of Business Research, Elsevier, vol. 162(C).
- Mobin Fatma & Imran Khan, 2023. "An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector," Sustainability, MDPI, vol. 15(10), pages 1-11, May.
- Jatinder Singh & Oriol Iglesias & Joan Batista-Foguet, 2012. "Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty," Journal of Business Ethics, Springer, vol. 111(4), pages 541-549, December.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Franck Brulhart & Sandrine Gherra & Bertrand V. Quelin, 2019.
"Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?,"
Journal of Business Ethics, Springer, vol. 158(1), pages 25-46, August.
- Brulhart, Franck & Gherra, Sandrine & Quelin, Bertrand V., 2017. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," HEC Research Papers Series 1241, HEC Paris.
- Franck Brulhart & Sandrine Gherra & Bertrand Quélin, 2019. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," Post-Print halshs-01708150, HAL.
- Marco Riani & Anthony C. Atkinson & Gianluca Morelli & Aldo Corbellini, 2025. "The Use of Modern Robust Regression Analysis with Graphics: An Example from Marketing," Stats, MDPI, vol. 8(1), pages 1-30, January.
- Piotr Zaborek & Anna Kurzak Mabrouk, 2025. "The Role of Social and Environmental CSR in Shaping Purchase Intentions: Experimental Evidence from the Cosmetics Market," Sustainability, MDPI, vol. 17(5), pages 1-23, February.
- Gwarlann Kerviler & Nico Heuvinck & Elodie Gentina, 2022. "“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality," Journal of Business Ethics, Springer, vol. 179(1), pages 89-110, August.
- Katja H. Brunk & Cara Boer, 2020. "How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry," Journal of Business Ethics, Springer, vol. 161(2), pages 443-458, January.
- Wilert Puriwat & Suchart Tripopsakul, 2023. "Sustainability Matters: Unravelling the Power of ESG in Fostering Brand Love and Loyalty across Generations and Product Involvements," Sustainability, MDPI, vol. 15(15), pages 1-17, July.
- Mohammad Reza Hamidizadeh & Mohammad Reza Karimi Alavije & Morteza Rezaee, 2014. "The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries," Central European Business Review, Prague University of Economics and Business, vol. 2014(3), pages 46-53.
- Tarcia Camily Cavalcante Quezado & Nuno Fortes & William Quezado Figueiredo Cavalcante, 2022. "The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
- Katerina Paschalidou & Efi Tsitskari & Kostas Alexandris & Thomas Karagiorgos & Dionisios Filippou, 2023. "Segmenting Fitness Center Customers: Leveraging Perceived Ethicality for Enhanced Loyalty, Trust, and Word-of-Mouth Communication," Sustainability, MDPI, vol. 15(22), pages 1-19, November.
- Karine Charry & Patrick Pelsmacker & Claude Pecheux, 2014. "How Does Perceived Effectiveness Affect Adults’ Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going," Journal of Business Ethics, Springer, vol. 124(2), pages 243-257, October.
- Nobuyuki Fukawa & Sunil Erevelles, 2014. "Perceived Reasonableness and Morals in Service Encounters," Journal of Business Ethics, Springer, vol. 125(3), pages 381-400, December.
- Yanju Zhou & Yi Yu & Xiaohong Chen & Xiongwei Zhou, 2020. "Guanxi or Justice? An Empirical Study of WeChat Voting," Journal of Business Ethics, Springer, vol. 164(1), pages 201-225, June.
- Riani, Marco & Atkinson, Anthony C. & Morelli, Gianluca & Corbellini, Aldo, 2025. "The use of modern robust regression analysis with graphics: an example from marketing," LSE Research Online Documents on Economics 126922, London School of Economics and Political Science, LSE Library.
- Chih-Cheng Chen & Asif Khan & Tanaporn Hongsuchon & Athapol Ruangkanjanases & Yen-Tzu Chen & Ornlatcha Sivarak & Shih-Chih Chen, 2021. "The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust," IJERPH, MDPI, vol. 18(16), pages 1-20, August.
- Fath, Sean & Kay, Aaron C., 2018. "“If hierarchical, then corrupt”: Exploring people’s tendency to associate hierarchy with corruption in organizations," Organizational Behavior and Human Decision Processes, Elsevier, vol. 149(C), pages 145-164.
- Bianca Grohmann & H. Bodur, 2015. "Brand Social Responsibility: Conceptualization, Measurement, and Outcomes," Journal of Business Ethics, Springer, vol. 131(2), pages 375-399, October.
- Richard Huaman-Ramirez & Noël Albert & Dwight Merunka, 2019. "Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism," Post-Print hal-02118515, HAL.
- Verma Prikshat & Parth Patel & Sanjeev Kumar & Suraksha Gupta & Ashish Malik, 2024. "Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism," Journal of Business Ethics, Springer, vol. 191(4), pages 697-711, May.
- Jose Ribamar Siqueira Junior & Enrique Horst & German Molina & Laura H. Gunn & Felipe Reinoso-Carvalho & Burcu Sezen & Nathalie Peña-García, 2023. "Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 95-115, March.
- van Gils, Suzanne & Horton, Kate E., 2019. "How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval," Journal of Business Research, Elsevier, vol. 95(C), pages 455-463.
More about this item
Keywords
; ; ; ; ;JEL classification:
- D18 - Microeconomics - - Household Behavior - - - Consumer Protection
- G29 - Financial Economics - - Financial Institutions and Services - - - Other
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- P36 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:col:000520:021057. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Universidad de Narino (email available below). General contact details of provider: https://edirc.repec.org/data/fenarco.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.