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Marketing Between Big Data and Behavioral Sciences

Author

Listed:
  • Mihaela Eleonora CONSTANTINESCU

    (Dimitrie Cantemir Christian University)

  • Cristina BALACEANU

    (Dimitrie Cantemir Christian University)

  • Valentina ZAHARIA

    (Dimitrie Cantemir Christian University)

  • Gheorghe MARINESCU

    (Dimitrie Cantemir Christian University)

Abstract

In the context of information society there is a remodelling of economic phenomena and of the entire human civilization. Artificial intelligence (AI) is permanently modifying the boundaries between the physical and the virtual reality, and even the texture of reality itself; which involves adapting marketing strategies from the perspective of paradigm change. There are new technologies that enable the creation of high-performance database, and new methods of reporting and modelling consumer behaviour. The analysis of the impact of artificial intelligence (AI) on the evolution of human civilization is becoming an increasingly important preoccupation of the academic environment. Digital technology generates not only new tools and methods for the creation and management of information, but also a new type of knowledge of reality. Moreover, we are witnessing the emergence of a new type of reality.

Suggested Citation

  • Mihaela Eleonora CONSTANTINESCU & Cristina BALACEANU & Valentina ZAHARIA & Gheorghe MARINESCU, 2018. "Marketing Between Big Data and Behavioral Sciences," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 1(1), pages 437-441, April.
    • Handle: RePEc:rom:conase:v:1:y:2018:i:1:p:437-441
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    More about this item

    Keywords

    artificial intelligence; digital marketing; big data; behavioral science Journal: PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES JEL codes: M31; D40; Z33;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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