The Effects of Organizational Culture and Organizational Innovation on Marketing Innovation: A Research on Carbonated Beverage Industry
The aim of this study is to examine the effects of organizational culture and organizational innovation on marketing innovation. Data for the research were collected from firms in the carbonated beverage industry. Data obtained by totally 223 survey forms were analyzed by factor analysis, correlation analysis, and regression analysis. Research findings showed that organizational culture and organizational innovation have an important and significant effect on marketing innovation. In the end of the study, the findings were interpreted and its potential contribution to the literature and practitioners were discussed.
Volume (Year): 12 (2012)
Issue (Month): 3 (September)
|Contact details of provider:|| Postal: Yunus Emre Kampusu 26470, Eskişehir|
Phone: (90) (222) 335-0580 x 2743
Fax: (90) (222) 320-1304
Web page: http://www.anadolu.edu.tr/akademik/birim/genelBilgi/205/3429/1
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:and:journl:v:12:y:2012:i:3:p:27-50. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Social Sciences Institute)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.