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Microgreens - An Alternative of Horticultural Production and Market

Author

Listed:
  • Ana Paola YANES-MOLINA

    (Sonora State University, Mexico)

  • Rosalina JAIME-MEULY

    (Sonora State University, Mexico)

  • Gabriela ANDRADE-BUSTAMANTE

    (Sonora State University, Mexico)

  • Tania Irasema LUCERO-FLORES

    (Sonora State University, Mexico)

  • Francisco Eleazar MARTÃ NEZ-RUÃ Z

    (Sonora State University, Mexico)

Abstract

Microgreens are considered a new specialty product in the culinary arts. This horticultural product is composed by the stem and fully developed cotyledons, and sometimes, with the first two true leaves in their first stage of development. Microgreens can be grown with seeds of different species and varieties of vegetables, aromatic herbs and wild herbs, giving to the gastronomic industry new ingredients with flavor, color and texture. The objectives developed in this investigation were divided in two sections. First, the objective focused on determining the productive viability of four different species of microgreens under controlled environment, namely mustard (Brassica juncea var. Red Giant), amaranth (Aaranthus tricolor var. Garnet Red), radish (Raphanus sativus var. Hong Vit) and arugula (Eruca sativa var. Rocket)]. Second, the paper aimed at assessing the current, potential demand and market segments of microgreens in the restaurant industry of the capital of Sonora, Mexico.

Suggested Citation

  • Ana Paola YANES-MOLINA & Rosalina JAIME-MEULY & Gabriela ANDRADE-BUSTAMANTE & Tania Irasema LUCERO-FLORES & Francisco Eleazar MARTÃ NEZ-RUÃ Z, 2019. "Microgreens - An Alternative of Horticultural Production and Market," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 120-136.
    • Handle: RePEc:exp:mkting:v:7:y:2019:i:2:p:120-136
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    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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