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Zastupljenost Programa Razvoja Karijere Zaposlenika U Internom Marketingu Kod Banaka Na Tržištu Bosne I Hercegovine (Representation Of Employee Career Development Programs In Internal Marketing At Banks In The Market Of Bosnia And Herzegovina)

Author

Listed:
  • Ana Tomić Osmanović
  • Alma Muratović
  • Beriz Čivić

Abstract

U radu se analizira zastupljenost programa razvoja karijere zaposlenika u internom marketingu kod banaka na tržištu Bosne i Hercegovine. Ciljevi istraživanja su: 1) Utvrditi stavove zaposlenika i menadžmenta o sistemu nagrađivanja u bankama u Bosni i Hercegovini, 2) Utvrditi stavove zaposlenika i menadžmenta o programima obuke i razvoja karijere u bankama u Bosni i Hercegovini, 3) utvrditi utjecaj socio-demografskih obilježja na stavove zaposlenika o pogledu sistema nagrađivanja i programa razvoja karijera u bankama u Bosni i Hercegovini, 4) utvrditi postojanje statistički signifikantne razlike u stavovima zaposlenika i menadžmenta o sistemi nagrađivanja i programima razvoja karijera u bankama u Bosni i Hercegovini. Rezultati provedenog t testa nezavisnih uzoraka pokazali su da se stavovi zaposlenika i menadžmenta razlikuju u 5 od 8 posmatranih elemenata kroz koje se analizirao sistem nagrađivanja u bosanskohercegovačkim bankama. Međutim, kada su u pitanju programi razvoja karijere, rezultati provedenog istraživanja pokazuju da statistički značajna razlika u prosječnim ocjenama stavova zaposlenika i menadžmenta banke postoji jedino kod stava da banka provodi interna istraživanja o zadovoljstvu zaposlenika. Nadalje, rezultati χ2 testa pokazali su da (izuzev kod jednog obilježja) ne postoji povezanost između posmatranih socio-demografskih obilježja zaposlenika, s jedne strane, te elemenata sistema nagrađivanja i programa razvoja karijere, s druge strane.

Suggested Citation

  • Ana Tomić Osmanović & Alma Muratović & Beriz Čivić, 2024. "Zastupljenost Programa Razvoja Karijere Zaposlenika U Internom Marketingu Kod Banaka Na Tržištu Bosne I Hercegovine (Representation Of Employee Career Development Programs In Internal Marketing At Ban," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 52, pages 51-73, March.
    • Handle: RePEc:beo:ekidpr:y:2024:i:52:p:51-73
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    More about this item

    Keywords

    interni marketing; razvoj karijere zaposlenika; sistem nagrađivanja u bankarskom sektoru;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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