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Consumer Behavior Trends’ Influence On The Development And Regulation Of The Healthy Food Market

Author

Listed:
  • Zhanna Musatova

    (Plekhanov Russian University of Economics)

Abstract

One of the striking trends in consumer behavior in the Russian market is the transition (or partial adherence) to a healthy lifestyle. The most significant element of healthy lifestyle can be considered a healthy (balanced) diet, in particular, ensuring its naturalness. This article is devoted to the questions of how the Russian market and its regulators respond to consumer requests. The main market participants, directions of their development, prospects are defined.

Suggested Citation

  • Zhanna Musatova, 2019. "Consumer Behavior Trends’ Influence On The Development And Regulation Of The Healthy Food Market," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
    • Handle: RePEc:mmb:journl:articl_v4_18_19
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    File URL: http://www.marketing-mba.ru/article/v4_19/Musatova.pdf
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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