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Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website

Author

Listed:
  • Lamberz Julia

    (University of Applied Sciences Osnabrueck, Faculty of Management, Culture and Technology (Lingen Campus), Lingen, Germany)

  • Litfin Thorsten

    (University of Applied Sciences Osnabrueck, Faculty of Management, Culture and Technology (Lingen Campus), Lingen, Germany)

  • Teckert Özlem

    (University of Applied Sciences Osnabrueck, Faculty of Management, Culture and Technology (Lingen Campus), Lingen, Germany)

  • Meeh-Bunse Gunther

    (University of Applied Sciences Osnabrueck, Faculty of Management, Culture and Technology (Lingen Campus), Lingen, Germany)

Abstract

Background: Apart from a straight-forward and intuitive operability an appealing design determines the success of a website equally well. For this reason, the selection of images and navigation bars plays a determining role. The eye tracking method proved to be appropriate in order to verify the usability of websites.Objectives: The aim of the study was to improve the usability of the website of an educational institute for trainees as target group.Methods/Approach: For this purpose, the use of an eye-tracking technology was combined with a survey. The eye-tracking study was implemented task-oriented. Test persons were asked to search for particular courses within this institute.Results: This approach in combination with a subsequent questionnaire resulted in tangible indications of search patterns of the test group. Furthermore, their perception and their appraisal of the usability as well as the web design was analysed. Even though most tasks were accomplished effectively and efficiently with a positive user feedback, a potential for improvement was detected, in particular with regard to the images and the location of the search field.Conclusions: The selected choice of methods enables researchers and web designers to derive recommendations for the orientation, structure, optimisation and comprehensibility of a website.

Suggested Citation

  • Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2018. "Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website," Business Systems Research, Sciendo, vol. 9(1), pages 19-30, March.
    • Handle: RePEc:bit:bsrysr:v:9:y:2018:i:1:p:19-30:n:2
    DOI: 10.2478/bsrj-2018-0002
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    More about this item

    Keywords

    eye-tracking; usability evaluation; website usability; web design; images; perception;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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