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Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website

Author

Listed:
  • Lamberz Julia

    ()

  • Litfin Thorsten

    ()

  • Teckert Özlem

    ()

  • Meeh-Bunse Gunther

    () (University of Applied Sciences Osnabrueck, Faculty of Management, Culture and Technology (Lingen Campus), Lingen, Germany)

Abstract

Background: Apart from a straight-forward and intuitive operability an appealing design determines the success of a website equally well. For this reason, the selection of images and navigation bars plays a determining role. The eye tracking method proved to be appropriate in order to verify the usability of websites.

Suggested Citation

  • Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2018. "Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website," Business Systems Research, Sciendo, vol. 9(1), pages 19-30, March.
  • Handle: RePEc:bit:bsrysr:v:9:y:2018:i:1:p:19-30:n:2
    as

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    More about this item

    Keywords

    eye-tracking; usability evaluation; website usability; web design; images; perception;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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