Entertainment Marketing
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Suggested Citation
DOI: 10.1561/1700000049
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References listed on IDEAS
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Cited by:
- Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
- Hao Zhang & Mingzheng Wang, 2024. "Tapping vs. Scrolling: Effects of Different Content Acquisition Modes on Content Consumption," Information Systems Frontiers, Springer, vol. 26(5), pages 1835-1855, October.
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More about this item
Keywords
Entertainment; Consumer-well being; Consumer experience; Broadcasting;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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