Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
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- Okan Akcay & M. Halim Dalgin, 2016. "Super bowl XLVII TV advertising in the USA: male and female impressions among college students," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(1), pages 25-36, April.
- Pyun, Do Young & James, Jeffrey D., 2011. "Attitude toward advertising through sport: A theoretical framework," Sport Management Review, Elsevier, vol. 14(1), pages 33-41, February.
- Paniagua, Jordi & Sapena, Juan, 2014. "Business performance and social media: Love or hate?," Business Horizons, Elsevier, vol. 57(6), pages 719-728.
- repec:kap:qmktec:v:15:y:2017:i:1:d:10.1007_s11129-016-9179-0 is not listed on IDEAS
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