IDEAS home Printed from
   My bibliography  Save this article

Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden




No abstract is available for this item.

Suggested Citation

  • Yelkur, Rama & Tomkovick, Chuck & Traczyk, Patty, 2004. "Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden," Journal of Advertising Research, Cambridge University Press, vol. 44(01), pages 143-159, March.
  • Handle: RePEc:cup:jadres:v:44:y:2004:i:01:p:143-159_04

    Download full text from publisher

    File URL:
    File Function: link to article abstract page
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Okan Akcay & M. Halim Dalgin, 2016. "Super bowl XLVII TV advertising in the USA: male and female impressions among college students," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(1), pages 25-36, April.
    2. Pyun, Do Young & James, Jeffrey D., 2011. "Attitude toward advertising through sport: A theoretical framework," Sport Management Review, Elsevier, vol. 14(1), pages 33-41, February.
    3. Paniagua, Jordi & Sapena, Juan, 2014. "Business performance and social media: Love or hate?," Business Horizons, Elsevier, vol. 57(6), pages 719-728.
    4. repec:kap:qmktec:v:15:y:2017:i:1:d:10.1007_s11129-016-9179-0 is not listed on IDEAS

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:jadres:v:44:y:2004:i:01:p:143-159_04. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Keith Waters). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.