Certain Aspects of Providing Customer Satisfaction: Research Results from Serbia
The paper presents research results obtained during the process of modeling a system (processes) for providing satisfaction of a company’s customer needs. The cybernetic model assumes a process approach and appropriate marketing research at the beginning and corresponding evaluation at the end; it is also harmonised with the conditions in which Serbian companies (production and services) work and it is created to enable easier managing of these processes with the aim of achieving business excellence.
Volume (Year): 9 (2011)
Issue (Month): 1 ()
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