Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies
Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to identify characteristics of marketing activities undertakenby companies in competitive markets. In this paper we follow, based on research carried outon a sample of 160 statistical units (footwear industry companies in Romania), issues relatedto understanding the main concepts of marketing and marketing analysis manager mentality.
Volume (Year): 2 (2011)
Issue (Month): 13 ()
|Contact details of provider:|| |
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- repec:alu:journl:v:2:y:2008:i:10:p:36 is not listed on IDEAS
- repec:alu:journl:v:2:y:2009:i:11:p:23 is not listed on IDEAS
When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2011:i:13:p:48. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.