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Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies

Author

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  • Carmen Adina Pastiu

    (‘1 Decembrie 1918‘ University of Alba Iulia)

Abstract

Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to identify characteristics of marketing activities undertakenby companies in competitive markets. In this paper we follow, based on research carried outon a sample of 160 statistical units (footwear industry companies in Romania), issues relatedto understanding the main concepts of marketing and marketing analysis manager mentality.

Suggested Citation

  • Carmen Adina Pastiu, 2011. "Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-48.
  • Handle: RePEc:alu:journl:v:2:y:2011:i:13:p:48
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    References listed on IDEAS

    as
    1. Moise Ioan Achim & Larisa Dragolea, 2008. "The Paradigm Of The Managerial Position," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-36.
    2. Larisa Dragolea & Denisa Cotirlea, 2009. "Benchmarking - A Valid Strategy For The Long Term?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-23.
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    More about this item

    Keywords

    Keywords : business to business; marketing activities; marketing analysis manager mentality;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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