Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса
[Marketing aspect of formation of optimum industrial assortment of the goods in the conditions of SME]
Article deals with matters of quantitative methods of creating the optimal range for a small manufacturing enterprise. The classical approach to the formation of an optimal production program based on mathematical methods for linear programming is viewed through the prism of consumer preferences. As a result of proposed road modernization of the classical scheme, taking into account consumer preferences on the basis of the model Fishbein. An example of the use of standard software for creating the optimal range of industrial products for small manufacturing enterprises.
|Date of creation:||10 Nov 2008|
|Date of revision:|
|Publication status:||Published in Маркетинг в России и за рубежом (Marketing in Russia and abroad) 2009.1(2009): pp. 72-81|
|Contact details of provider:|| Postal: Ludwigstraße 33, D-80539 Munich, Germany|
Web page: https://mpra.ub.uni-muenchen.de
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:19138. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter)
If references are entirely missing, you can add them using this form.