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Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса
[Marketing aspect of formation of optimum industrial assortment of the goods in the conditions of SME]

Article deals with matters of quantitative methods of creating the optimal range for a small manufacturing enterprise. The classical approach to the formation of an optimal production program based on mathematical methods for linear programming is viewed through the prism of consumer preferences. As a result of proposed road modernization of the classical scheme, taking into account consumer preferences on the basis of the model Fishbein. An example of the use of standard software for creating the optimal range of industrial products for small manufacturing enterprises.

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File URL: http://mpra.ub.uni-muenchen.de/19138/1/MPRA_paper_19138.pdf
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 19138.

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Date of creation: 10 Nov 2008
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Publication status: Published in Маркетинг в России и за рубежом (Marketing in Russia and abroad) 2009.1(2009): pp. 72-81
Handle: RePEc:pra:mprapa:19138
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