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Marketing model of a university: assessment of the concept and suggestion for implementation

Author

Listed:
  • Zbigniew Malara
  • Radoslaw Rynca
  • Yasmin Ziaeian

Abstract

This article has a theoretical nature and its aim is to show a framework to design and formulate a universal marketing model in high education sectors. This study focused on marketing mix and their components in the universities based of literature review. It encompasses also conceptual steps for managers to build up a marketing model considering influencing factors.

Suggested Citation

  • Zbigniew Malara & Radoslaw Rynca & Yasmin Ziaeian, 2018. "Marketing model of a university: assessment of the concept and suggestion for implementation," WORking papers in Management Science (WORMS) WORMS/18/07, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    • Handle: RePEc:ahh:wpaper:worms1807
    as

    Download full text from publisher

    File URL: https://worms.pwr.edu.pl/RePEc/ahh/wpaper/WORMS_18_07.pdf
    File Function: Original version, 2020
    Download Restriction: no
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    More about this item

    Keywords

    Marketing in High School; College-Management; Marketing-Model;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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