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Ethics And Advertising

Author

Listed:
  • Constantin SASU

    (“Alexandru Ioan Cuza” University, Iași, România)

  • Geanina Constanța PRAVĂȚ

    (Doctoral School of Economics and Business Administration, “Alexandru Ioan Cuza” University, Iași, România)

  • Florin-Alexandru LUCA

    (Economics and Marketing Department, "Gheorghe Asachi" Technical University of Iasi)

Abstract

Advertising is often critiqued for not respecting rules of ethics both in the process of advertisement design and in the way it influences society. The main concern of advertisers as representatives of companies that seek profit making is to increase sales, win new clients, increase the demand for the product they want to be presented in as nice and colorful advertisement as possible. They pretend that their product is the best, has unique qualities, better than their competitor´s, it has a better cost and brings much more benefits. That is the reason why the great challenge in advertising is to create sales efficient and at the same time moral and true advertising messages.

Suggested Citation

  • Constantin SASU & Geanina Constanța PRAVĂȚ & Florin-Alexandru LUCA, 2015. "Ethics And Advertising," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 513-517, April.
    • Handle: RePEc:cmj:seapas:y:2015:i:7:p:513-517
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    More about this item

    Keywords

    Advertising; Ethics; Moral advertising;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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