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Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process

Author

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  • Harun Sonmez

    () (Anadolu University)

Abstract

Private pension system companies do significant work to gain more customers. One part of the significant work is to uncover customers’ reasons for choosing other companies and to review the services they offer with the effect of competition. At this point, determining the order of importance of criteria that customers consider upon entrance to private pension system is important for companies. In this study, a survey was conducted to identify the variables and their importance levels that academics from Anadolu University Faculty of Science consider to be important upon entrance to private pension system, and was assessed with Analytic Hierarchy Process.

Suggested Citation

  • Harun Sonmez, 2012. "Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process," Anadolu University Journal of Social Sciences, Anadolu University, vol. 12(3), pages 83-92, September.
  • Handle: RePEc:and:journl:v:12:y:2012:i:3:p:83-92
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    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2012_3/2012-03-06.pdf
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    More about this item

    Keywords

    Analytic Hierarcy Process; Marketing Research; Individual Retirement Account;

    JEL classification:

    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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