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A Green Marketing Vision Of The Romanian Companies Promotes A Business Sustainable Development


  • LucreÅ£ia Mariana Constantinescu
  • Irina Tănăsescu


The sustainable product concept includes a variety of economic, social and environmental considerations. A sustainable product is an item or service that minimizes its impact on resource use and environment and maximizes that on society at each stage of its life cycle. The improvement of both characteristics must become the constant objective of the producers. The more they succeed to achieve these objectives, the more sustainable the products become. The end product of sustainable marketing consists in its contribution to the sustainable development by the favorable impact on its economic, social and environmental constituent parts (Yazdanifard and Mercy, 2011, p.638) The introduction of the environmental protection into the marketing equation to promote the consideration of the social aspect which defends the environmental interests of the society (Hopfenbech 1994, p.300) provided a major challenge for the Romanian entrepreneurs in the business area regarding to a multidimensional transformation process. This paper aims the successive steps of an organizational complete model considered by us as essential to draw the social responsible enterprise status focus to "consumer & environment" to increase their good effets upon society.

Suggested Citation

  • LucreÅ£ia Mariana Constantinescu & Irina Tănăsescu, 2014. "A Green Marketing Vision Of The Romanian Companies Promotes A Business Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-11.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:11

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    environmental compatibility of the firm; green marketing model; social corporate responsibility;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth


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