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A Green Marketing Vision Of The Romanian Companiespromotes A Business Sustainable Development


  • Lucretia Mariana Constantinescu

    (Valahia University of Targoviste Romania)

  • Irina Tanasescu

    (Valahia University of Targoviste Romania)


The sustainable product concept includes a variety of economic, social andenvironmental considerations. A sustainable product is an item or service that minimizes its impacton resource use and environment and maximizes that on society at each stage of its life cycle. Theimprovement of both characteristics must become the constant objective of the producers. Themore they succeed to achieve these objectives, the more sustainable the products become. The endproduct of sustainable marketing consists in its contribution to the sustainable development by thefavorable impact on its economic, social and environmental constituent parts (Yazdanifard andMercy, 2011, p.638)The introduction of the environmental protection into the marketing equation to promote theconsideration of the social aspect which defends the environmental interests of the society(Hopfenbech 1994, p.300) provided a major challenge for the Romanian entrepreneurs in thebusiness area regarding to a multidimensional transformation process.This paper aims the successive steps of an organizational complete model considered by us asessential to draw the social responsible enterprise status focus to "consumer & environment" toincrease their good effets upon society.

Suggested Citation

  • Lucretia Mariana Constantinescu & Irina Tanasescu, 2014. "A Green Marketing Vision Of The Romanian Companiespromotes A Business Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-11.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:11

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    environmental compatibility of the firm; green marketing model; social corporate responsibility;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth


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