IDEAS home Printed from https://ideas.repec.org/p/pes/wpaper/2015no32.html
   My bibliography  Save this paper

Model of building relationships with customers via the use of mobile devices

Author

Listed:
  • Agnieszka Bojanowska

    (Lublin University of Technology)

Abstract

In this paper was shown how is possible to build relationship with customers by using mobile devices. There was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with customers. It was also shown marketing opportunities, that result from the use mobile devices by growing group of customers. This paper is based on practical and theoretical knowledge and experience form Poland and another countries.

Suggested Citation

  • Agnieszka Bojanowska, 2015. "Model of building relationships with customers via the use of mobile devices," Working Papers 32/2015, Institute of Economic Research, revised Apr 2015.
    • Handle: RePEc:pes:wpaper:2015:no32
    as

    Download full text from publisher

    File URL: http://www.badania-gospodarcze.pl/images/Working_Papers/2015_No_32.pdf
    File Function: First version, 2015
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    customer; customer relationship management; mobile devices; apps; Smartphone;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pes:wpaper:2015:no32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adam P. Balcerzak (email available below). General contact details of provider: https://edirc.repec.org/data/ibgtopl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.