Healthcare Staff Motivation Effects on Healthcare Services Consumers Behaviour
The field of staff motivation represents a very complex one, studied intensively in the last years. Its importance is given not only by the practical dimension related with the optimization and performance objectives of every organization but it relies also on the different implications that staff motivation can have in time on different layers, at the level of business strategy or marketing strategies. Applying principles of staff motivation in the field of healthcare services is a demanding endeavour because of the very specific features and peculiarities of healthcare services, work processes and relationship between the healthcare services customers and employees. The present article is proposing a research aimed to explore the possible correlation between staff motivation and the dynamic of consumer behaviour in the field of healthcare services. It have been identified characteristics variables for medical staff motivation and consumer behaviour from the point of view of the loyalty degree evolution toward the specific healthcare services analysed in the context â€“ dental, ophthalmology and E.N.T. The results of the research show that both intrinsic and extrinsic motivational variables groups are influencing positively the degree of consumption recurrence.
Volume (Year): 2 (2015)
Issue (Month): 1 (December)
|Contact details of provider:|| Web page: http://icesba.eu|
When requesting a correction, please mention this item's handle: RePEc:icb:wpaper:v:2:y:2015:i:1:104-111. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rocsana Bucea-Manea-Tonis)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.