IDEAS home Printed from
   My bibliography  Save this article

Healthcare Staff Motivation Effects on Healthcare Services Consumers Behaviour


  • Daniel Adrian GARDAN

    () (Spiru Haret University, Address, Ghica street no 13, Bucharest, 030045, Romania, Tel: +40213169793, Fax: +40213169793, Email:)


    (Spiru Haret University)

  • Iuliana Petronela GARDAN

    (Spiru Haret University)

  • Madalina MILITARU

    (Spiru Haret University)


The field of staff motivation represents a very complex one, studied intensively in the last years. Its importance is given not only by the practical dimension related with the optimization and performance objectives of every organization but it relies also on the different implications that staff motivation can have in time on different layers, at the level of business strategy or marketing strategies. Applying principles of staff motivation in the field of healthcare services is a demanding endeavour because of the very specific features and peculiarities of healthcare services, work processes and relationship between the healthcare services customers and employees. The present article is proposing a research aimed to explore the possible correlation between staff motivation and the dynamic of consumer behaviour in the field of healthcare services. It have been identified characteristics variables for medical staff motivation and consumer behaviour from the point of view of the loyalty degree evolution toward the specific healthcare services analysed in the context – dental, ophthalmology and E.N.T. The results of the research show that both intrinsic and extrinsic motivational variables groups are influencing positively the degree of consumption recurrence.

Suggested Citation

  • Daniel Adrian GARDAN & Diana CRACIUNAS & Iuliana Petronela GARDAN & Madalina MILITARU, 2015. "Healthcare Staff Motivation Effects on Healthcare Services Consumers Behaviour," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 2(1), pages 104-111, December.
  • Handle: RePEc:icb:wpaper:v:2:y:2015:i:1:104-111

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    employee motivation; consumer behaviour; attitudes; perception; healthcare marketing.;

    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:icb:wpaper:v:2:y:2015:i:1:104-111. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rocsana Bucea-Manea-Tonis). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.