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Moving beyond the Contingent Valuation versus Choice Experiment Debate: Presentation Effects in Stated Preference

Author

Listed:
  • Patrick Lloyd-Smith
  • Ewa Zawojska
  • Wiktor Adamowicz

Abstract

We reexamine the literature comparing contingent valuation (CV) and choice experiments (CEs) in terms of stated preference design features, and empirically investigate an understudied dimension in these comparisons, namely, presentation effects. Structured analysis of the literature suggests that the comparisons of CV and CEs as broad descriptive terms may mask the many design and methodological differences seen in implementations of the approaches. In the empirical component, we find preference disclosure to be unaffected by text and table presentation formats in elicitation tasks, except when only the first task is considered. Implications of our findings for stated preference research are discussed.

Suggested Citation

  • Patrick Lloyd-Smith & Ewa Zawojska & Wiktor Adamowicz, 2020. "Moving beyond the Contingent Valuation versus Choice Experiment Debate: Presentation Effects in Stated Preference," Land Economics, University of Wisconsin Press, vol. 96(1), pages 1-24.
  • Handle: RePEc:uwp:landec:v:96:y:2020:i:1:p:1-24
    Note: DOI: 10.3368/le.96.1.1
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    File URL: http://le.uwpress.org/cgi/reprint/96/1/1
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    Cited by:

    1. Simona Bigerna & Andrea Marchini & Silvia Micheli & Paolo Polinori, 2023. "Pre- and during COVID-19: Households’ Willingness to Pay for Local Organic Food in Italy," Sustainability, MDPI, vol. 15(13), pages 1-18, June.
    2. James Macaskill & Patrick Lloyd‐Smith, 2022. "Six decades of environmental resource valuation in Canada: A synthesis of the literature," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 70(1), pages 73-89, March.
    3. Daniel Rondeau & Christian A. Vossler, 2024. "Incentive compatibility and respondent beliefs: Consequentiality and game form," Working Papers 2024-02, University of Tennessee, Department of Economics.
    4. D'Alberto, Riccardo & Zavalloni, Matteo & Raggi, Meri & Viaggi, Davide, 2021. "A Statistical Matching approach to reproduce the heterogeneity of willingness to pay in benefit transfer," Socio-Economic Planning Sciences, Elsevier, vol. 74(C).
    5. Christian A. Vossler & Ewa Zawojska, 2025. "From simple to complex: A revealed preference test of discrete choice experiment designs," Working Papers 2025-03, University of Tennessee, Department of Economics.
    6. Xie, Lusi & Adamowicz, Wiktor & Kecinski, Maik & Fooks, Jacob R., 2022. "Using economic experiments to assess the validity of stated preference contingent behavior responses," Journal of Environmental Economics and Management, Elsevier, vol. 114(C).

    More about this item

    JEL classification:

    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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