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Comparing contingent valuation and choice modeling using field and eye-tracking lab data

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  • José L. Oviedo
  • Alejandro Caparrós

Abstract

We compare contingent valuation and choice modeling with field and eye-tracker data. Contrary to previous research, results yield significantly different structural models. These divergences remain for modified formats that minimize visual and cognitive differences between formats. We also find divergent results concerning information processing. In choice modeling, respondents devote more time to attributes, including the bid, although total answering time does not vary. Presenting several questions with varying attribute levels works for choice modeling but not for contingent valuation. Using the attribute-stimulus format does not change contingent valuation results. Dominated alternatives increase the probability of paying in choice modeling.

Suggested Citation

  • José L. Oviedo & Alejandro Caparrós, 2014. "Comparing contingent valuation and choice modeling using field and eye-tracking lab data," Working Papers 1401, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
    • Handle: RePEc:ipp:wpaper:1401
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    References listed on IDEAS

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    Cited by:

    1. Oviedo, José L. & Caparrós, Alejandro, 2015. "Information and visual attention in contingent valuation and choice modeling: field and eye-tracking experiments applied to reforestations in Spain," Journal of Forest Economics, Elsevier, vol. 21(4), pages 185-204.
    2. Kemeze, Francis H., 2020. "Demand for Supplemental Irrigation via Small-Scale Water Harvesting," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304569, Agricultural and Applied Economics Association.

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    More about this item

    Keywords

    stated preferences; environmental valuation; elicitation formats; eye-tracking;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • Q23 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Forestry
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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