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Would You Choose Your Preferred Option? Comparing Choice and Recoded Ranking Experiments


  • Alejandro Caparrós
  • José L. Oviedo
  • Pablo Campos


Previous research has shown that results from a choice experiment are statistically different from those obtained from a ranking experiment that is recoded and treated as a choice experiment using only the first rank. By avoiding some of the shortcomings of previous comparisons, we obtain the opposite results using data from the valuation of a cork oak reforestation program in the south of Spain. Structural models and welfare estimations are statistically indistinguishable irrespective of the use of parametric or bootstrapping tests. Further, we employ follow-up questions and subsample analysis to test whether divergences appear when potential effects are isolated. Copyright 2008, Oxford University Press.

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  • Alejandro Caparrós & José L. Oviedo & Pablo Campos, 2008. "Would You Choose Your Preferred Option? Comparing Choice and Recoded Ranking Experiments," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(3), pages 843-855.
  • Handle: RePEc:oup:ajagec:v:90:y:2008:i:3:p:843-855

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    References listed on IDEAS

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    Cited by:

    1. Khachatryan, Hayk & Joireman, Jeff & Casavant, Kenneth L., 2013. "The Effects of Intertemporal Considerations on Consumer Preferences for Biofuels," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150334, Agricultural and Applied Economics Association.
    2. repec:kap:enreec:v:68:y:2017:i:4:d:10.1007_s10640-016-0058-7 is not listed on IDEAS
    3. José L. Oviedo & Alejandro Caparrós, 2014. "Comparing contingent valuation and choice modeling using field and eye-tracking lab data," Working Papers 1401, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
    4. Oviedo, José L. & Caparrós, Alejandro & Ruiz-Gauna, Itziar & Campos, Pablo, 2016. "Testing convergent validity in choice experiments: Application to public recreation in Spanish stone pine and cork oak forests," Journal of Forest Economics, Elsevier, vol. 25(C), pages 130-148.
    5. Riccardo Scarpa & Mara Thiene & David A. Hensher, 2010. "Monitoring Choice Task Attribute Attendance in Nonmarket Valuation of Multiple Park Management Services: Does It Matter?," Land Economics, University of Wisconsin Press, vol. 86(4), pages 817-839.
    6. Hong il Yoo, 2012. "The perceived unreliability of rank-ordered data: an econometric origin and implications," Discussion Papers 2012-46, School of Economics, The University of New South Wales.
    7. Oviedo, José L. & Caparrós, Alejandro, 2015. "Information and visual attention in contingent valuation and choice modeling: field and eye-tracking experiments applied to reforestations in Spain," Journal of Forest Economics, Elsevier, vol. 21(4), pages 185-204.
    8. Alejandro Caparrós & Emilio Cerdá & Paola Ovando & Pablo Campos, 2010. "Carbon Sequestration with Reforestations and Biodiversity-scenic Values," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 45(1), pages 49-72, January.
    9. David Hensher & David Layton, 2010. "Parameter transfer of common-metric attributes in choice analysis: implications for willingness to pay," Transportation, Springer, vol. 37(3), pages 473-490, May.
    10. Yangui, Ahmed1 & Akaichi, Faiçal & Costa-Font, Montserrat & Gil, Jose Maria, 2014. "Are ranking preferences information methods comparable with the choice experiment information in predicting actual behavior?," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182672, European Association of Agricultural Economists.
    11. Jin Yan & Hong Il Yoo, 2017. "Semiparametric Estimation of the Random Utility Model with Rank-Ordered Choice Data," Working Papers 2017_02, Durham University Business School.
    12. Kassas, Bachir & Palma, Marco A. & Zhang, Yvette, 2016. "The role of incentives on preference revelations in auctions versus rankings," Journal of choice modelling, Elsevier, vol. 20(C), pages 73-85.
    13. Hoyos Ramos, David, 2010. "Using discrete choice experiments for environmental valuation," BILTOKI 2010-03, Universidad del País Vasco - Departamento de Economía Aplicada III (Econometría y Estadística).
    14. Hoyos, David, 2010. "The state of the art of environmental valuation with discrete choice experiments," Ecological Economics, Elsevier, vol. 69(8), pages 1595-1603, June.
    15. Dan Marsh & Yvonne Phillips, 2012. "Which Future for the Hurunui? Combining Choice Analysis with Stakeholder Consultation," Working Papers in Economics 12/17, University of Waikato.
    16. Marsh, Dan & Phillips, Yvonne, 2012. "Difficult Choices: What Influences the Error Variance in a Choice Experiment," 2012 Conference, August 31, 2012, Nelson, New Zealand 139651, New Zealand Agricultural and Resource Economics Society.
    17. Mara Thiene & Riccardo Scarpa & Jordan Louviere, 2015. "Addressing Preference Heterogeneity, Multiple Scales and Attribute Attendance with a Correlated Finite Mixing Model of Tap Water Choice," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 62(3), pages 637-656, November.
    18. Hjerpe, Evan & Hussain, Anwar & Phillips, Spencer, 2015. "Valuing type and scope of ecosystem conservation: A meta-analysis," Journal of Forest Economics, Elsevier, vol. 21(1), pages 32-50.
    19. Upton, Vincent & Dhubháin, Áine Ní & Bullock, Craig, 2012. "Preferences and values for afforestation: The effects of location and respondent understanding on forest attributes in a labelled choice experiment," Forest Policy and Economics, Elsevier, vol. 23(C), pages 17-27.
    20. Varela, Elsa & Jacobsen, Jette Bredahl & Soliño, Mario, 2014. "Understanding the heterogeneity of social preferences for fire prevention management," Ecological Economics, Elsevier, vol. 106(C), pages 91-104.
    21. Michael P. Cameron & Peter A. Newman & Surachet Roungprakhon & Riccardo Scarpa, 2012. "The Marginal Willingness-to-Pay for Attributes of a Hypothetical HIV Vaccine," Working Papers in Economics 12/11, University of Waikato.
    22. Catalina M. Torres Figuerola & Antoni Riera Font, 2009. "Defining environmental attributes as external costs in choice experiments: A discussion," CRE Working Papers (Documents de treball del CRE) 2009/1, Centre de Recerca Econòmica (UIB ·"Sa Nostra").
    23. Yangui, A. & Akaichi, Faiçal & Costa-Font, M. & Gil, J. M., 2014. "Do experimental protocols in Conjoint Analysis matter in non Hypothetical settings?," 88th Annual Conference, April 9-11, 2014, AgroParisTech, Paris, France 170345, Agricultural Economics Society.
    24. Pierre-Alexandre Mahieu & Pere Riera & Raul Brey, 2010. "Testing the cognitive burden of two choice modeling valuation variants. The between and within sample approaches," Economics Bulletin, AccessEcon, vol. 30(2), pages 1384-1391.

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