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New Promotion Price Strategies on the Banking Services Market in Romania

Author

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  • Mirela Catalina (Vint) Turkes

    ()

Abstract

The financial – banking institutions draw up price setting strategies for the purpose of reaching some objectives of the price policy such as: increasing or maintaining the market share or the intention to dominate the market under economical recession conditions. This paperwork presents six price setting strategies frequently used by the credit institutions on the financial – banking services market.

Suggested Citation

  • Mirela Catalina (Vint) Turkes, 2014. "New Promotion Price Strategies on the Banking Services Market in Romania," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 27-29, March.
  • Handle: RePEc:khe:journl:v:6:y:2014:i:1:p:27-29
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    File URL: http://www.orizonturi.ucdc.ro/arhiva/2014_khe_61_pdf/khe_vol_6_iss_1_27to29.pdf
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    More about this item

    Keywords

    Marketing; price policy; price strategies; banking; banking market;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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