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New Promotion Price Strategies on the Banking Services Market in Romania

  • Mirela Catalina (Vint) Turkes

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    The financial – banking institutions draw up price setting strategies for the purpose of reaching some objectives of the price policy such as: increasing or maintaining the market share or the intention to dominate the market under economical recession conditions. This paperwork presents six price setting strategies frequently used by the credit institutions on the financial – banking services market.

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    File URL: http://www.orizonturi.ucdc.ro/arhiva/2014_khe_61_pdf/khe_vol_6_iss_1_27to29.pdf
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    File URL: http://www.orizonturi.ucdc.ro/arhiva/2014_khe_61_pdf/khe_vol_6_iss_1_27to29.pdf
    Download Restriction: no

    Article provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.

    Volume (Year): 6 (2014)
    Issue (Month): 1 (March)
    Pages: 27-29

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    Handle: RePEc:khe:journl:v:6:y:2014:i:1:p:27-29
    Contact details of provider: Postal: Splaiul Unirii nr. 176, sector 4, Bucuresti
    Phone: 0040213308460
    Web page: http://fbc.ucdc.ro/
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