New Promotion Price Strategies on the Banking Services Market in Romania
The financial – banking institutions draw up price setting strategies for the purpose of reaching some objectives of the price policy such as: increasing or maintaining the market share or the intention to dominate the market under economical recession conditions. This paperwork presents six price setting strategies frequently used by the credit institutions on the financial – banking services market.
Volume (Year): 6 (2014)
Issue (Month): 1 (March)
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