IDEAS home Printed from
   My bibliography  Save this article

Continutul si caracteristicile produselor si serviciilor finaciar-bancare


  • Alina Filip

    () (School of Marketing, Bucharest University of Economic Studies)


Institutiile financiar-bancare actioneaza intr-un mediu dinamic, iar luarea deciziilor cu privire la modalitatea optima de desfasurare a activitatilor de piata implica, pe langa un grad ridicat de flexibilitate si adaptabilitate a managerilor la schimbarile mediului de afaceri, considerarea aportului adus de angajati si clienti in concretizarea ofertei financiare.

Suggested Citation

  • Alina Filip, 2007. "Continutul si caracteristicile produselor si serviciilor finaciar-bancare," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(1), pages 29-34, January.
  • Handle: RePEc:ase:journl:v:1:y:2007:i:1:p:27-33

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    service-profit chain; marketing financial services; financial-banking risks; fiduciary responsibility; lantul serviciu-profit; marketingul serviciilor financiare; riscuri financiare; riscuri bancare; responsabilitate fiducitara;

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ase:journl:v:1:y:2007:i:1:p:27-33. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mihai Orzan). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.