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Continutul si caracteristicile produselor si serviciilor finaciar-bancare

Listed author(s):
  • Alina Filip


    (School of Marketing, Bucharest University of Economic Studies)

Institutiile financiar-bancare actioneaza intr-un mediu dinamic, iar luarea deciziilor cu privire la modalitatea optima de desfasurare a activitatilor de piata implica, pe langa un grad ridicat de flexibilitate si adaptabilitate a managerilor la schimbarile mediului de afaceri, considerarea aportului adus de angajati si clienti in concretizarea ofertei financiare.

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Article provided by Bucharest University of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 1 (January)
Pages: 29-34

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Handle: RePEc:ase:journl:v:1:y:2007:i:1:p:27-33
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