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Continutul si caracteristicile produselor si serviciilor finaciar-bancare

Author

Listed:
  • Alina Filip

    () (School of Marketing, Bucharest University of Economic Studies)

Abstract

Institutiile financiar-bancare actioneaza intr-un mediu dinamic, iar luarea deciziilor cu privire la modalitatea optima de desfasurare a activitatilor de piata implica, pe langa un grad ridicat de flexibilitate si adaptabilitate a managerilor la schimbarile mediului de afaceri, considerarea aportului adus de angajati si clienti in concretizarea ofertei financiare.

Suggested Citation

  • Alina Filip, 2007. "Continutul si caracteristicile produselor si serviciilor finaciar-bancare," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(1), pages 29-34, January.
  • Handle: RePEc:ase:journl:v:1:y:2007:i:1:p:27-33
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    More about this item

    Keywords

    service-profit chain; marketing financial services; financial-banking risks; fiduciary responsibility; lantul serviciu-profit; marketingul serviciilor financiare; riscuri financiare; riscuri bancare; responsabilitate fiducitara;

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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