Les enquêtes client mystère:un dispositif de gestion au service des transformations organisationnelles ou comment réorganiser l'entreprise «au nom du client» - The Mystery shopping: a management mechanism in order to support organizational changes or how to reorganize the company “in the name of the customer”
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Keywordsenquêtes client mystère; dispositif de gestion; effets de pouvoir; contrôle des comportements; mystery shopping; management mechanism; effects of power; behaviour control.;
- M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-07-23 (All new papers)
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