Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities
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References listed on IDEAS
- Frederic S. Mishkin, 2001. "Financial Policies and the Prevention of Financial Crises in Emerging Market Countries," NBER Working Papers 8087, National Bureau of Economic Research, Inc.
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- Geanina COLAN & Sofia TOTOLICI, 2014. "Permanent Training Of Adults Within Globalization Framework," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 183-188.
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Keywordse-book; Web marketing; On-line media plan; Knowledge-based society;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
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