Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities
In this paper, we emphasize the benefits of e-books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; our most important contribution characterized by originality is the design of a web marketing plan model for e-books selling process, structured in the following sections: search of the specialized websites, characterized by a high traffic, where the potential customers of the e-books (the readers) can be found, targeting the websites which sell e-books, design of the website dedicated to the e-book selling process, attraction of the potential customers using a free trial version of the e-book; implementation of the on-line media plan, promotion of the e-book within social networks and specialized forums and analysis of the indicators associated to the on-line media plan in order to assess the web marketing strategy
Volume (Year): (2011)
Issue (Month): 2 ()
|Contact details of provider:|| Postal: No. 59-61, Nicolae Balcescu Street, Postal Code 800008, Galati|
Phone: (0040) 336.130.242
Fax: (0040) 336.130.242
Web page: http://www.feaa.ugal.ro
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:ddj:fseeai:y:2011:i:2:p:27-30. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gianina Mihai)
If references are entirely missing, you can add them using this form.