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Mourad Touzani

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First Name:Mourad
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Last Name:Touzani
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RePEc Short-ID:pto272
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Homepage:http://www.rouenbs.fr/fr/corps-professoral/les-departements-pedagogiques/marketing/1433?L=mtz@first
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Location: Rouen, France
Homepage: http://www.rouenbs.fr/
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Handle: RePEc:edi:roubsfr (more details at EDIRC)
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  1. Alexandru CAPATINA & Mourad TOUZANI, 2011. "Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 27-30.
  2. Mourad TOUZANI & Azza TEMESSEK, 2009. "Brand Loyalty- Impact of Cognitive and Affective Variables," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 227-242.

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