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Mourad Touzani

Personal Details

First Name:Mourad
Middle Name:
Last Name:Touzani
Suffix:
RePEc Short-ID:pto272
http://www.rouenbs.fr/fr/corps-professoral/les-departements-pedagogiques/marketing/1433?L=mtz@first

Affiliation

Rouen Business School

Rouen, France
http://www.rouenbs.fr/

:


RePEc:edi:roubsfr (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Mourad Touzani & E. Hirschman E. & H Salah L., 2016. "Retail Stressors in the Middle East/North Africa Region," Post-Print hal-01331849, HAL.
  2. Amira Trabelsi Zoghlami & Mourad Touzani, 2012. "An examination of the factors influencing consumers' visit of C2C Websites," Post-Print hal-00779327, HAL.
  3. Elizabeth C. Hirschman & Mourad Touzani, 2011. "Consumer acculturation in situ: the continuing leg of French colonization in North Africa," Post-Print hal-00756595, HAL.

Articles

  1. Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016. "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 20-33.
  2. Touzani, Mourad & Hirschman, Elizabeth C. & Hechiche Salah, Lamia, 2016. "Retail stressors in the Middle East/North Africa region," Journal of Business Research, Elsevier, vol. 69(2), pages 726-735.
  3. Amira Trabelsi Zoghlami & Karim Ben Yahia & Mourad Touzani, 2016. "Corporate Reputation and C2C Websites: An Exploratory Approach," International Journal of Online Marketing (IJOM), IGI Global, vol. 6(4), pages 1-11, October.
  4. Amira Trabelsi Zoghlami & Mourad Touzani, 2012. "An Examination of the Factors Influencing Consumers’ Visit of C2C Websites," International Journal of Online Marketing (IJOM), IGI Global, vol. 2(3), pages 52-69, July.
  5. Alexandru CAPATINA & Mourad TOUZANI, 2011. "Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 27-30.
  6. Moussa, Salim & Touzani, Mourad, 2010. "Ranking marketing journals using the Google Scholar-based hg-index," Journal of Informetrics, Elsevier, vol. 4(1), pages 107-117.
  7. Mourad TOUZANI & Azza TEMESSEK, 2009. "Brand Loyalty- Impact of Cognitive and Affective Variables," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 227-242.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Elizabeth C. Hirschman & Mourad Touzani, 2011. "Consumer acculturation in situ: the continuing leg of French colonization in North Africa," Post-Print hal-00756595, HAL.

    Cited by:

    1. Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016. "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 20-33.
    2. Mourad Touzani & E. Hirschman E. & H Salah L., 2016. "Retail Stressors in the Middle East/North Africa Region," Post-Print hal-01331849, HAL.

Articles

  1. Alexandru CAPATINA & Mourad TOUZANI, 2011. "Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 27-30.

    Cited by:

    1. Geanina COLAN & Sofia TOTOLICI, 2014. "Permanent Training Of Adults Within Globalization Framework," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 183-188.

  2. Moussa, Salim & Touzani, Mourad, 2010. "Ranking marketing journals using the Google Scholar-based hg-index," Journal of Informetrics, Elsevier, vol. 4(1), pages 107-117.

    Cited by:

    1. Petridis, Konstantinos & Malesios, Chrisovalantis & Arabatzis, Garyfallos & Thanassoulis, Emmanuel, 2013. "Efficiency analysis of forestry journals: Suggestions for improving journals’ quality," Journal of Informetrics, Elsevier, vol. 7(2), pages 505-521.
    2. Bornmann, Lutz & Mutz, Rüdiger & Hug, Sven E. & Daniel, Hans-Dieter, 2011. "A multilevel meta-analysis of studies reporting correlations between the h index and 37 different h index variants," Journal of Informetrics, Elsevier, vol. 5(3), pages 346-359.
    3. Rosenthal, Edward C. & Weiss, Howard J., 2017. "A data envelopment analysis approach for ranking journals," Omega, Elsevier, vol. 70(C), pages 135-147.
    4. Muzammil Tahira & Rose Alinda Alias & Aryati Bakri & A. Abrizah, 2016. "Meso-level institutional and journal related indices for Malaysian engineering research," Scientometrics, Springer;Akadémiai Kiadó, vol. 107(2), pages 521-535, May.
    5. Serenko, Alexander & Bontis, Nick, 2011. "What's familiar is excellent: The impact of exposure effect on perceived journal quality," Journal of Informetrics, Elsevier, vol. 5(1), pages 219-223.
    6. Soutar, Geoffrey N. & Wilkinson, Ian & Young, Louise, 2015. "Research performance of marketing academics and departments: An international comparison," Australasian marketing journal, Elsevier, vol. 23(2), pages 155-161.
    7. Thelwall, Mike & Fairclough, Ruth, 2015. "Geometric journal impact factors correcting for individual highly cited articles," Journal of Informetrics, Elsevier, vol. 9(2), pages 263-272.
    8. Mingers, John & Yang, Liying, 2017. "Evaluating journal quality: A review of journal citation indicators and ranking in business and management," European Journal of Operational Research, Elsevier, vol. 257(1), pages 323-337.
    9. Zhang, Lin & Thijs, Bart & Glänzel, Wolfgang, 2011. "The diffusion of H-related literature," Journal of Informetrics, Elsevier, vol. 5(4), pages 583-593.
    10. Dašić Predrag, 2015. "State and Analysis of Scientific Journals in the Field of “Economic Sciences” for the Period 1995-2014," Economic Themes, De Gruyter Open, vol. 53(4), pages 547-581, December.
    11. Carl F. Mela & Jason Roos & Yiting Deng, 2013. "Invited Paper --A Keyword History of Marketing Science," Marketing Science, INFORMS, vol. 32(1), pages 8-18, September.
    12. Mingers, John & Leydesdorff, Loet, 2015. "A review of theory and practice in scientometrics," European Journal of Operational Research, Elsevier, vol. 246(1), pages 1-19.
    13. Serenko, Alexander, 2010. "The development of an AI journal ranking based on the revealed preference approach," Journal of Informetrics, Elsevier, vol. 4(4), pages 447-459.
    14. Chih-Fong Tsai & Chihli Hung, 2013. "Popular research topics in multimedia," Scientometrics, Springer;Akadémiai Kiadó, vol. 95(1), pages 465-479, April.
    15. Geuens, Maggie, 2011. "Where does business research go from here? Food-for-thought on academic papers in business research," Journal of Business Research, Elsevier, vol. 64(10), pages 1104-1107, October.

  3. Mourad TOUZANI & Azza TEMESSEK, 2009. "Brand Loyalty- Impact of Cognitive and Affective Variables," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 227-242.

    Cited by:

    1. Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN, 2016. "Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(1), pages 141-156.

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