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Human Resources And Marketing Mix In Oil&Gas Industry

Author

Listed:
  • Alina-Daniela Mihalcea

    (‘Ovidius‘ University of ConstanÈ›a, Romania)

Abstract

In the actual global knowledge society, all organizations have human resources systems implemented. What will make differences between organizations? people and their capacity to adapt, to sell themselves, to sell ideas, to sell projects. The paper intends to present connection between human resources and marketing in a dynamic and complex field, in oil& gas industry. Why and what means the '4P' and how your employees can apply in their organizational life can make a difference between organizations in a knowledge society.

Suggested Citation

  • Alina-Daniela Mihalcea, 2015. "Human Resources And Marketing Mix In Oil&Gas Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-9.
  • Handle: RePEc:alu:journl:v:1:y:2015:i:17:p:9
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    More about this item

    Keywords

    marketing mix; human resources; knowledge society;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

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