IDEAS home Printed from
   My bibliography  Save this article

New Approaches to the Modern Retail Management


  • Zdenko Segetlija

    () (Full Professor Faculty of Economics in Osijek, Croatia)


A concentrational retail development has effectuated further changes in its structure and, accordingly, the changes in the retail economic entity management. In that respect, altered is also a heretofore retail marketing paradigm, as the assortment formation, based upon category management and other vertical marketing types, becomes preponderant. On the other hand, in addition to the cognizance of developmental legalities of the new business unit types, new technologies, and human resources, the knowledge of retail-oriented buyer interconnection modalities becomes ever so pronounced in the new circumstances. Of course, it is harmonized with the newest marketing development phase, based upon an orientation toward buyers and processes. Such an approach is in a direct function of creation of presuppositions for the achievement of a more efficacious and effective eceonomic growth and development in the reatil sector.

Suggested Citation

  • Zdenko Segetlija, 2009. "New Approaches to the Modern Retail Management," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 5, pages 177-184.
  • Handle: RePEc:osi:journl:v:5:y:2009:p:177-184

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    retail sale; management; category management; marketing; Republic of Croatia;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osi:journl:v:5:y:2009:p:177-184. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Hrvoje Serdarusic, PhD). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.