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GAINING MOMENTUM:Managing the Diffusion of Innovations

Editor

Listed:
  • Joe Tidd
    (SPRU, University of Sussex, UK)

Abstract

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Suggested Citation

  • Joe Tidd (ed.), 2010. "GAINING MOMENTUM:Managing the Diffusion of Innovations," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., volume 15, number p625.
  • Handle: RePEc:wsi:wsbook:p625
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    File URL: http://www.worldscientific.com/worldscibooks/10.1142/P625
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    1. repec:wsi:ijimxx:v:15:y:2011:i:06:n:s1363919611003738 is not listed on IDEAS
    2. repec:wsi:ijimxx:v:15:y:2011:i:03:n:s136391961100343x is not listed on IDEAS

    More about this item

    Keywords

    Innovation; Diffusion; Product Development; Product Marketing;

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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