GAINING MOMENTUM:Managing the Diffusion of Innovations
- Joe Tidd(SPRU, University of Sussex, UK)
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
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|This book is provided by World Scientific Publishing Co. Pte. Ltd. in its series World Scientific Books with number p625 and published in 2010.|
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