The Brand as Strategic Asset of the Organization
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References listed on IDEAS
- Alexandru Ionut ROJA & Marian NÃSTASE, 2013. "Leveraging Organizational Capabilities through Collaboration and Collaborative Competitive Advantage," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 359-366, July.
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Keywordsbrand; branding; strategy; strategic asset; Ansoff matrix.;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
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