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Corporate Image - A Factor For Company Development

Author

Listed:
  • DILYANA YANEVA

    (SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD)

Abstract

Corporate image is a compilation of positive characteristics that make up the company’s character in the minds of society or particular social group. It is a key factor for enhancing the reputation and prestige of the organization, attracting new and regular customers, qualified personnel, increasing sales and profits, company’s competitiveness and prosperity. In order to study the influence of the corporate image over the corporate development a survey was conducted among 116 Bulgarian companies, their managers, employees and customers during the period January - September 2016. For analysis and evaluation of the results are used statistical methods and for their visual graphic representation - EXCEL from Microsoft.

Suggested Citation

  • Dilyana Yaneva, 2016. "Corporate Image - A Factor For Company Development," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 4(2), pages 248-255.
    • Handle: RePEc:neo:epjour:v:4:y:2016:i:2:p:248-255
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    More about this item

    Keywords

    corporate image; culture; identity; development;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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