A Note on Moral Licensing and Foot-In-The-Door Effect
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- Roland Bénabou & Jean Tirole, 2011. "Identity, Morals, and Taboos: Beliefs as Assets," The Quarterly Journal of Economics, Oxford University Press, vol. 126(2), pages 805-855.
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More about this item
Keywords
behavioural consistency; moral self-regulation; moral licensing; consumer behavior; sustainable consumption;JEL classification:
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
- Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy
NEP fields
This paper has been announced in the following NEP Reports:- NEP-EXP-2019-10-07 (Experimental Economics)
- NEP-UPT-2019-10-07 (Utility Models & Prospect Theory)
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