IDEAS home Printed from https://ideas.repec.org/p/not/notcdx/2019-03.html
   My bibliography  Save this paper

When a Nudge Backfires:Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior

Author

Listed:
  • Gary Bolton

    (University of Texas at Dallas)

  • Eugen Dimant

    (University of Pennsylvania)

  • Ulrich Schmidt

    (Kiel Institute for the World Economy)

Abstract

Both theory and recent empirical evidence on nudging suggest that observability of behavior acts as an instrument for promoting (discouraging) pro-social (anti-social) behavior. Our study questions the universality of these claims. We employ a novel four-party setup to disentangle the roles that the relevant observational mechanisms play in affecting pro-/antisocial behavior. We systematically vary the observability of one's actions by others as well as the (non-)monetary relationship between observer and observee. Observability involving economic incentives crowds-out anti-social behavior in favor of more pro-social behavior. Surprisingly, observation without economic consequences fails to achieve any aggregate pro-social effect, and if anything it backfires. In additional experiments we confirm that this backfiring effect is driven by inequity concerns. We propose and successfully test a solution: increasing the focus on the underlying social norms.

Suggested Citation

  • Gary Bolton & Eugen Dimant & Ulrich Schmidt, 2019. "When a Nudge Backfires:Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior," Discussion Papers 2019-03, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
    • Handle: RePEc:not:notcdx:2019-03
    as

    Download full text from publisher

    File URL: https://www.nottingham.ac.uk/cedex/documents/papers/cedex-discussion-paper-2019-03.pdf
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Gneezy, Uri & Rustichini, Aldo, 2000. "A Fine is a Price," The Journal of Legal Studies, University of Chicago Press, vol. 29(1), pages 1-17, January.
    2. Dimant, Eugen, 2015. "On Peer Effects: Behavioral Contagion of (Un)Ethical Behavior and the Role of Social Identity," MPRA Paper 68732, University Library of Munich, Germany.
    3. Damgaard, Mette Trier & Gravert, Christina, 2018. "The hidden costs of nudging: Experimental evidence from reminders in fundraising," Journal of Public Economics, Elsevier, vol. 157(C), pages 15-26.
    4. Leonardo Bursztyn & Robert Jensen, 2017. "Social Image and Economic Behavior in the Field: Identifying, Understanding, and Shaping Social Pressure," Annual Review of Economics, Annual Reviews, vol. 9(1), pages 131-153, September.
    5. Gary S. Becker, 1974. "Crime and Punishment: An Economic Approach," NBER Chapters, in: Essays in the Economics of Crime and Punishment, pages 1-54, National Bureau of Economic Research, Inc.
    6. Jean Tirole & Roland Bénabou, 2006. "Incentives and Prosocial Behavior," American Economic Review, American Economic Association, vol. 96(5), pages 1652-1678, December.
    7. Gianluca Grimalda & Andreas Pondorfer & David P. Tracer, 2016. "Social image concerns promote cooperation more than altruistic punishment," Nature Communications, Nature, vol. 7(1), pages 1-8, November.
    8. Ian Ayres & Sophie Raseman & Alice Shih, 2013. "Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 29(5), pages 992-1022, October.
    9. Engelmann, Dirk & Fischbacher, Urs, 2009. "Indirect reciprocity and strategic reputation building in an experimental helping game," Games and Economic Behavior, Elsevier, vol. 67(2), pages 399-407, November.
    10. Charness, Gary & Gneezy, Uri & Halladay, Brianna, 2016. "Experimental methods: Pay one or pay all," Journal of Economic Behavior & Organization, Elsevier, vol. 131(PA), pages 141-150.
    11. Antonio A. Arechar & Simon Gächter & Lucas Molleman, 2018. "Conducting interactive experiments online," Experimental Economics, Springer;Economic Science Association, vol. 21(1), pages 99-131, March.
    12. John Beshears & James J. Choi & David Laibson & Brigitte C. Madrian & Katherine L. Milkman, 2015. "The Effect of Providing Peer Information on Retirement Savings Decisions," Journal of Finance, American Finance Association, vol. 70(3), pages 1161-1201, June.
    13. Edward P. Lazear & Ulrike Malmendier & Roberto A. Weber, 2012. "Sorting in Experiments with Application to Social Preferences," American Economic Journal: Applied Economics, American Economic Association, vol. 4(1), pages 136-163, January.
    14. Mathias Ekström, 2012. "Do watching eyes affect charitable giving? Evidence from a field experiment," Experimental Economics, Springer;Economic Science Association, vol. 15(3), pages 530-546, September.
    15. Lacetera, Nicola & Macis, Mario, 2010. "Social image concerns and prosocial behavior: Field evidence from a nonlinear incentive scheme," Journal of Economic Behavior & Organization, Elsevier, vol. 76(2), pages 225-237, November.
    16. Gary Bolton & Ben Greiner & Axel Ockenfels, 2013. "Engineering Trust: Reciprocity in the Production of Reputation Information," Management Science, INFORMS, vol. 59(2), pages 265-285, January.
    17. Agnès Festré & Pierre Garrouste, 2015. "Theory And Evidence In Psychology And Economics About Motivation Crowding Out: A Possible Convergence?," Journal of Economic Surveys, Wiley Blackwell, vol. 29(2), pages 339-356, April.
    18. Ernst Fehr & Klaus M. Schmidt, 1999. "A Theory of Fairness, Competition, and Cooperation," The Quarterly Journal of Economics, Oxford University Press, vol. 114(3), pages 817-868.
    19. Axel Ockenfels & Gary E. Bolton, 2000. "ERC: A Theory of Equity, Reciprocity, and Competition," American Economic Review, American Economic Association, vol. 90(1), pages 166-193, March.
    20. Sunstein, Cass R., 2017. "Nudges that fail," Behavioural Public Policy, Cambridge University Press, vol. 1(1), pages 4-25, May.
    21. Brigitte C. Madrian, 2014. "Applying Insights from Behavioral Economics to Policy Design," Annual Review of Economics, Annual Reviews, vol. 6(1), pages 663-688, August.
    22. Cristina Bicchieri & Eugen Dimant, 2022. "Nudging with care: the risks and benefits of social information," Public Choice, Springer, vol. 191(3), pages 443-464, June.
    23. Forsythe Robert & Horowitz Joel L. & Savin N. E. & Sefton Martin, 1994. "Fairness in Simple Bargaining Experiments," Games and Economic Behavior, Elsevier, vol. 6(3), pages 347-369, May.
    24. Samuli Reijula & Jaakko Kuorikoski & Timo Ehrig & Konstantinos Katsikopoulos & Shyam Sunder, 2018. "Nudge, Boost, or Design? Limitations of behaviorally informed policy under social interaction," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 2(1), pages 99-105, March.
    25. Cristina Bicchieri & Eugen Dimant, 2018. "It's Not A Lie If You Believe It. Lying and Belief Distortion Under Norm-Uncertainty," PPE Working Papers 0012, Philosophy, Politics and Economics, University of Pennsylvania.
    26. Urs Fischbacher, 2007. "z-Tree: Zurich toolbox for ready-made economic experiments," Experimental Economics, Springer;Economic Science Association, vol. 10(2), pages 171-178, June.
    27. Hunt Allcott & Judd B. Kessler, 2019. "The Welfare Effects of Nudges: A Case Study of Energy Use Social Comparisons," American Economic Journal: Applied Economics, American Economic Association, vol. 11(1), pages 236-276, January.
    28. Alec Brandon & Paul Ferraro & John List & Robert Metcalfe & Michael Price & Florian Rundhammer, 2017. "Do the effects of social nudges persist? Theory and evidence from 38 natural field experiments," Natural Field Experiments 00598, The Field Experiments Website.
    29. Erik Snowberg & Leeat Yariv, 2018. "Testing the Waters: Behavior across Participant Pools," NBER Working Papers 24781, National Bureau of Economic Research, Inc.
    30. Eugen Dimant & Guglielmo Tosato, 2018. "Causes And Effects Of Corruption: What Has Past Decade'S Empirical Research Taught Us? A Survey," Journal of Economic Surveys, Wiley Blackwell, vol. 32(2), pages 335-356, April.
    31. James Andreoni & B. Douglas Bernheim, 2009. "Social Image and the 50-50 Norm: A Theoretical and Experimental Analysis of Audience Effects," Econometrica, Econometric Society, vol. 77(5), pages 1607-1636, September.
    32. Bicchieri, Cristina & Dimant, Eugen & Xiao, Erte, 2021. "Deviant or wrong? The effects of norm information on the efficacy of punishment," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 209-235.
    33. Alexander Coppock & Thomas J. Leeper & Kevin J. Mullinix, 2018. "Generalizability of heterogeneous treatment effect estimates across samples," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 115(49), pages 12441-12446, December.
    34. George A. Akerlof, 1980. "A Theory of Social Custom, of which Unemployment may be One Consequence," The Quarterly Journal of Economics, Oxford University Press, vol. 94(4), pages 749-775.
    35. Yariv, Leeat & Snowberg, Erik, 2018. "Testing the Waters: Behavior across Participant Pools," CEPR Discussion Papers 13015, C.E.P.R. Discussion Papers.
    36. John R. Hamman & George Loewenstein & Roberto A. Weber, 2010. "Self-Interest through Delegation: An Additional Rationale for the Principal-Agent Relationship," American Economic Review, American Economic Association, vol. 100(4), pages 1826-1846, September.
    37. Erik Snowberg & Leeat Yariv, 2018. "Testing the Waters: Behavior across Participant Pools," CESifo Working Paper Series 7136, CESifo.
    38. Erin L. Krupka & Roberto A. Weber, 2013. "Identifying Social Norms Using Coordination Games: Why Does Dictator Game Sharing Vary?," Journal of the European Economic Association, European Economic Association, vol. 11(3), pages 495-524, June.
    39. M.A. Nowak & K. Sigmund, 1998. "Evolution of Indirect Reciprocity by Image Scoring/ The Dynamics of Indirect Reciprocity," Working Papers ir98040, International Institute for Applied Systems Analysis.
    40. Falk, Armin & Fischbacher, Urs, 2002. ""Crime" in the lab-detecting social interaction," European Economic Review, Elsevier, vol. 46(4-5), pages 859-869, May.
    41. Antonio A. Arechar & Gordon T. Kraft-Todd & David G. Rand, 2017. "Turking overtime: how participant characteristics and behavior vary over time and day on Amazon Mechanical Turk," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 3(1), pages 1-11, July.
    42. Xiao, Erte & Houser, Daniel, 2011. "Punish in public," Journal of Public Economics, Elsevier, vol. 95(7), pages 1006-1017.
    43. Yaron Azrieli & Christopher P. Chambers & Paul J. Healy, 2018. "Incentives in Experiments: A Theoretical Analysis," Journal of Political Economy, University of Chicago Press, vol. 126(4), pages 1472-1503.
    44. Alec Brandon & Paul J. Ferraro & John A. List & Robert D. Metcalfe & Michael K. Price & Florian Rundhammer, 2017. "Do The Effects of Nudges Persist? Theory and Evidence from 38 Natural Field Experiments," NBER Working Papers 23277, National Bureau of Economic Research, Inc.
    45. Rachel Croson & Uri Gneezy, 2009. "Gender Differences in Preferences," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 448-474, June.
    46. Cason, Timothy N. & Friesen, Lana & Gangadharan, Lata, 2016. "Regulatory performance of audit tournaments and compliance observability," European Economic Review, Elsevier, vol. 85(C), pages 288-306.
    47. Lacetera, Nicola & Macis, Mario, 2010. "Do all material incentives for pro-social activities backfire? The response to cash and non-cash incentives for blood donations," Journal of Economic Psychology, Elsevier, vol. 31(4), pages 738-748, August.
    48. John A. List, 2007. "On the Interpretation of Giving in Dictator Games," Journal of Political Economy, University of Chicago Press, vol. 115, pages 482-493.
    49. Frey, Bruno S & Oberholzer-Gee, Felix, 1997. "The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out," American Economic Review, American Economic Association, vol. 87(4), pages 746-755, September.
    50. Roland Bénabou & Jean Tirole, 2011. "Identity, Morals, and Taboos: Beliefs as Assets," The Quarterly Journal of Economics, Oxford University Press, vol. 126(2), pages 805-855.
    51. Krupka, Erin & Weber, Roberto A., 2009. "The focusing and informational effects of norms on pro-social behavior," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 307-320, June.
    52. Dimant, Eugen, 2019. "Contagion of pro- and anti-social behavior among peers and the role of social proximity," Journal of Economic Psychology, Elsevier, vol. 73(C), pages 66-88.
    53. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    54. Kajackaite, Agne & Sliwka, Dirk, 2017. "Social responsibility and incentives in the lab: Why do agents exert more effort when principals donate?," Journal of Economic Behavior & Organization, Elsevier, vol. 142(C), pages 482-493.
    55. Daniel Zizzo, 2010. "Experimenter demand effects in economic experiments," Experimental Economics, Springer;Economic Science Association, vol. 13(1), pages 75-98, March.
    56. Francisco Alpízar & Peter Martinsson, 2013. "Does It Matter if You Are Observed by Others? Evidence from Donations in the Field," Scandinavian Journal of Economics, Wiley Blackwell, vol. 115(1), pages 74-83, January.
    57. Lambarraa, Fatima & Riener, Gerhard, 2015. "On the norms of charitable giving in Islam: Two field experiments in Morocco," Journal of Economic Behavior & Organization, Elsevier, vol. 118(C), pages 69-84.
    58. Lucas C. Coffman, 2011. "Intermediation Reduces Punishment (and Reward)," American Economic Journal: Microeconomics, American Economic Association, vol. 3(4), pages 77-106, November.
    59. Bruno S. Frey & Iris Bohnet, 1999. "Social Distance and Other-Regarding Behavior in Dictator Games: Comment," American Economic Review, American Economic Association, vol. 89(1), pages 335-339, March.
    60. Loukas Balafoutas & Nikos Nikiforakis & Bettina Rockenbach, 2014. "Direct and indirect punishment among strangers in the field," Natural Field Experiments 00637, The Field Experiments Website.
    61. Gary E. Bolton & Elena Katok & Axel Ockenfels, 2004. "How Effective Are Electronic Reputation Mechanisms? An Experimental Investigation," Management Science, INFORMS, vol. 50(11), pages 1587-1602, November.
    62. Bicchieri,Cristina, 2006. "The Grammar of Society," Cambridge Books, Cambridge University Press, number 9780521574907.
    63. Isabel Richter & John Thøgersen & Christian A. Klöckner, 2018. "A Social Norms Intervention Going Wrong: Boomerang Effects from Descriptive Norms Information," Sustainability, MDPI, vol. 10(8), pages 1-20, August.
    64. Christine L. Exley & Judd B. Kessler, 2018. "Equity Concerns are Narrowly Framed," NBER Working Papers 25326, National Bureau of Economic Research, Inc.
    65. Nicholas Bardsley, 2008. "Dictator game giving: altruism or artefact?," Experimental Economics, Springer;Economic Science Association, vol. 11(2), pages 122-133, June.
    66. Alexander W. Cappelen & Trond Halvorsen & Erik Ø. Sørensen & Bertil Tungodden, 2017. "Face-saving or fair-minded: What motivates moral behavior?," Journal of the European Economic Association, European Economic Association, vol. 15(3), pages 540-557.
    67. Jason Dana & Roberto Weber & Jason Kuang, 2007. "Exploiting moral wiggle room: experiments demonstrating an illusory preference for fairness," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 33(1), pages 67-80, October.
    68. Dufwenberg, Martin & Muren, Astri, 2006. "Generosity, anonymity, gender," Journal of Economic Behavior & Organization, Elsevier, vol. 61(1), pages 42-49, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Schwartz, Daniel & Keenan, Elizabeth A. & Imas, Alex & Gneezy, Ayelet, 2021. "Opting-in to prosocial incentives," Organizational Behavior and Human Decision Processes, Elsevier, vol. 163(C), pages 132-141.
    2. Dimant, Eugen, 2019. "Contagion of pro- and anti-social behavior among peers and the role of social proximity," Journal of Economic Psychology, Elsevier, vol. 73(C), pages 66-88.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gary E. Bolton & Eugen Dimant & Ulrich Schmidt, 2020. "When a Nudge Backfires: Combining (Im)Plausible Deniability with Social and Economic Incentives to Promote Behavioral Change," CESifo Working Paper Series 8070, CESifo.
    2. Bolton, Gary & Dimant, Eugen & Schmidt, Ulrich, 2021. "Observability and social image: On the robustness and fragility of reciprocity," Journal of Economic Behavior & Organization, Elsevier, vol. 191(C), pages 946-964.
    3. Dimant, Eugen, 2019. "Contagion of pro- and anti-social behavior among peers and the role of social proximity," Journal of Economic Psychology, Elsevier, vol. 73(C), pages 66-88.
    4. Eugen Dimant & Tobias Gesche, 2021. "Nudging Enforcers: How Norm Perceptions and Motives for Lying Shape Sanctions," CESifo Working Paper Series 9385, CESifo.
    5. Dimant, Eugen & van Kleef, Gerben A. & Shalvi, Shaul, 2020. "Requiem for a Nudge: Framing effects in nudging honesty," Journal of Economic Behavior & Organization, Elsevier, vol. 172(C), pages 247-266.
    6. Bicchieri, Cristina & Dimant, Eugen & Xiao, Erte, 2021. "Deviant or wrong? The effects of norm information on the efficacy of punishment," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 209-235.
    7. Bicchieri, Cristina & Dimant, Eugen & Gächter, Simon & Nosenzo, Daniele, 2022. "Social proximity and the erosion of norm compliance," Games and Economic Behavior, Elsevier, vol. 132(C), pages 59-72.
    8. te Velde, Vera L., 2022. "Heterogeneous norms: Social image and social pressure when people disagree," Journal of Economic Behavior & Organization, Elsevier, vol. 194(C), pages 319-340.
    9. Eugen Dimant, 2020. "Hate Trumps Love: The Impact of Political Polarization on Social Preferences," ECONtribute Discussion Papers Series 029, University of Bonn and University of Cologne, Germany.
    10. Simon Gächter & Daniele Nosenzo & Martin Sefton, 2013. "Peer Effects In Pro-Social Behavior: Social Norms Or Social Preferences?," Journal of the European Economic Association, European Economic Association, vol. 11(3), pages 548-573, June.
    11. Gärtner, Manja & Sandberg, Anna, 2014. "Is there an omission effect in prosocial behavior?," SSE Working Paper Series in Economics 2014:1, Stockholm School of Economics, revised 03 Dec 2015.
    12. Zachary Grossman, 2014. "Strategic Ignorance and the Robustness of Social Preferences," Management Science, INFORMS, vol. 60(11), pages 2659-2665, November.
    13. Cristina Bicchieri & Eugen Dimant & Simon Gächter & Daniele Nosenzo, 2020. "Observability, Social Proximity, and the Erosion of Norm Compliance," ECONtribute Discussion Papers Series 009, University of Bonn and University of Cologne, Germany.
    14. Arthur Schram & Gary Charness, 2015. "Inducing Social Norms in Laboratory Allocation Choices," Management Science, INFORMS, vol. 61(7), pages 1531-1546, July.
    15. Schmidt, Robert J., 2019. "Do injunctive or descriptive social norms elicited using coordination games better explain social preferences?," Working Papers 0668, University of Heidelberg, Department of Economics.
    16. Gächter, Simon & Gerhards, Leonie & Nosenzo, Daniele, 2017. "The importance of peers for compliance with norms of fair sharing," European Economic Review, Elsevier, vol. 97(C), pages 72-86.
    17. Erik O. Kimbrough & Alexander Vostroknutov, 2016. "Norms Make Preferences Social," Journal of the European Economic Association, European Economic Association, vol. 14(3), pages 608-638, June.
    18. Tobias Regner, 2018. "Reciprocity under moral wiggle room: Is it a preference or a constraint?," Experimental Economics, Springer;Economic Science Association, vol. 21(4), pages 779-792, December.
    19. Breitmoser, Yves & Vorjohann, Pauline, 2018. "Welfare-Based Altruism," Rationality and Competition Discussion Paper Series 89, CRC TRR 190 Rationality and Competition.

    More about this item

    Keywords

    Anti-Social Behavior; Experiment; Nudge; Pro-Social Behavior; Reputation;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • D9 - Microeconomics - - Micro-Based Behavioral Economics

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:not:notcdx:2019-03. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: https://edirc.repec.org/data/cdnotuk.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jose V Guinot Saporta (email available below). General contact details of provider: https://edirc.repec.org/data/cdnotuk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.