Social Image and the 50-50 Norm: A Theoretical and Experimental Analysis of Audience Effects
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- James Andreoni & B. Douglas Bernheim, 2009. "Social Image and the 50-50 Norm: A Theoretical and Experimental Analysis of Audience Effects," Econometrica, Econometric Society, vol. 77(5), pages 1607-1636, September.
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Keywords
behavioral economics; 50-50;JEL classification:
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
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