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Selective Recognition: How to Recognize Donors to Increase Charitable Giving

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  • Samek, Anya
  • Sheremeta, Roman

Abstract

Recognizing donors by revealing their identities is important for increasing charitable giving. We conducted a field experiment to examine how different recognition methods impact giving, and found that all forms of recognition that we examined had a positive impact on increasing donations, whereby recognizing only highest donors (positive recognition) and recognizing only lowest donors (negative recognition) had the most pronounced effect. We argue that selective recognition (both positive and negative) creates tournament-like incentives. Recognizing the highest donors activates the desire to seek a positive prize of prestige, thus increasing the proportion of donors who contribute large amounts. Recognizing the lowest donors activates the desire to avoid a negative prize of shame, thus decreasing the proportion of donors who do not contribute or contribute very little. Therefore, selective recognition is an effective tool that can be used in the field by charities to increase donations.

Suggested Citation

  • Samek, Anya & Sheremeta, Roman, 2015. "Selective Recognition: How to Recognize Donors to Increase Charitable Giving," MPRA Paper 68054, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:68054
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    Cited by:

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    2. David Clingingsmith & Roman M. Sheremeta, 2018. "Status and the demand for visible goods: experimental evidence on conspicuous consumption," Experimental Economics, Springer;Economic Science Association, vol. 21(4), pages 877-904, December.
    3. Jipeng Zhang & Huan Xie, 2019. "Hierarchy Leadership and Social Distance in Charitable Giving," Southern Economic Journal, John Wiley & Sons, vol. 86(2), pages 433-458, October.
    4. David A. Comerford & Leonhard K. Lades, 2022. "Responsibility utility and the difference between preference and desirance: implications for welfare evaluation," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 58(2), pages 201-224, February.
    5. Arbel, Yuval & Bar-El, Ronen & Schwarz, Mordechai E. & Tobol, Yossef, 2019. "To What Do People Contribute? Ongoing Operations vs. Sustainable Supplies," IZA Discussion Papers 12180, Institute of Labor Economics (IZA).
    6. Roman M. Sheremeta, 2018. "Behavior In Group Contests: A Review Of Experimental Research," Journal of Economic Surveys, Wiley Blackwell, vol. 32(3), pages 683-704, July.
    7. (Charlie) Chen, Zhuoqiong & Ong, David & Sheremeta, Roman, 2022. "Competition between and within universities: Theoretical and experimental investigation of group identity and the desire to win," Journal of Economic Psychology, Elsevier, vol. 93(C).
    8. Gee, Laura K. & Schreck, Michael J. & Singh, Ankriti, 2020. "From lab to field: Social distance and charitable giving in teams," Economics Letters, Elsevier, vol. 192(C).
    9. Montano-Campos, Felipe & Perez-Truglia, Ricardo, 2019. "Giving to charity to signal smarts: evidence from a lab experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 78(C), pages 193-199.
    10. Feine, Gregor & Groh, Elke D. & von Loessl, Victor & Wetzel, Heike, 2023. "The double dividend of social information in charitable giving: Evidence from a framed field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 103(C).
    11. Kessler, Judd B. & Low, Corinne & Singhal, Monica, 2021. "Social policy instruments and the compliance environment," Journal of Economic Behavior & Organization, Elsevier, vol. 192(C), pages 248-267.

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    More about this item

    Keywords

    charity donations; recognition; information; experiments;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

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