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Hey Look at Me: The Effect of Giving Circles on Giving

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  • Dean Karlan
  • Margaret A. McConnell

Abstract

Theories abound for why individuals give to charity. We conduct a field experiment with donors to a Yale University service club to test the impact of a promise of public recognition on giving. Some may claim that they respond to an offer of public recognition not to improve their social standing, but rather to motivate others to give. To tease apart these two theories, we conduct a laboratory experiment with undergraduates, and find no evidence to support the alternative, altruistic motivation. We conclude that charitable gifts increase in response to the promise of public recognition primarily because of individuals' desire to improve their social image.

Suggested Citation

  • Dean Karlan & Margaret A. McConnell, 2012. "Hey Look at Me: The Effect of Giving Circles on Giving," NBER Working Papers 17737, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:17737
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    More about this item

    JEL classification:

    • H0 - Public Economics - - General
    • J01 - Labor and Demographic Economics - - General - - - Labor Economics: General

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