Do all material incentives for pro-social activities backfire? The response to cash and non-cash incentives for blood donations
A number of experimental studies have documented that financial rewards discourage the performance of altruistic activities because they conflict with intrinsic altruistic motivations. However, it is unclear whether this is evidence of a generalized aversion to rewards or, rather, an aversion to receiving specific material prizes, such as cash. We conducted a randomized-controlled experiment, through a survey administered to 467 blood donors in an Italian town, and found that donors are not reluctant to receive compensation in general; a substantial share of respondents declared that they would stop being donors if given 10 Euros in cash, but we do not find such effects when a voucher of the same nominal value is offered instead. The aversion to direct cash payments is particularly marked among women, but does not emerge among individuals who have only recently become donors. All of our findings are robust to regression analyses. Implications for research and public policy are discussed.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Lacetera, Nicola & Macis, Mario, 2008. "Social Image Concerns and Pro-Social Behavior," IZA Discussion Papers 3771, Institute for the Study of Labor (IZA).
- Sebastian Kube & Michel Andre Marechal & Clemens Puppe, 2012.
"The Currency of Reciprocity: Gift Exchange in the Workplace,"
American Economic Review,
American Economic Association, vol. 102(4), pages 1644-1662, June.
- Kube, Sebastian & Maréchal, Michel André & Puppe, Clemens, 2011. "The currency of reciprocity - gift-exchange in the workplace," Working Paper Series in Economics 25, Karlsruhe Institute of Technology (KIT), Department of Economics and Business Engineering.
- Sebastian Kube & Michel Andrï¿½ Marï¿½chal & Clemens Puppe, 2010. "The currency of reciprocity - gift-exchange in the workplace," IEW - Working Papers 377, Institute for Empirical Research in Economics - University of Zurich, revised Aug 2011.
- Piper, Greg & Schnepf, Sylke V., 2007. "Gender Differences in Charitable Giving," IZA Discussion Papers 3242, Institute for the Study of Labor (IZA).
- Götte, Lorenz & Stutzer, Alois, 2008.
"Blood Donations and Incentives: Evidence from a Field Experiment,"
IZA Discussion Papers
3580, Institute for the Study of Labor (IZA).
- Lorenz Goette & Alois Stutzer, 2008. "Blood Donations and Incentives: Evidence from a Field Experiment," Working papers 2008/04, Faculty of Business and Economics - University of Basel.
- Lorenz Goette & Alois Stutzer, 2008. "Blood donations and incentives: evidence from a field experiment," Working Papers 08-3, Federal Reserve Bank of Boston.
- Carl Mellström & Magnus Johannesson, 2008.
"Crowding Out in Blood Donation: Was Titmuss Right?,"
Journal of the European Economic Association,
MIT Press, vol. 6(4), pages 845-863, 06.
- Mellström, Carl & Johannesson, Magnus, 2005. "Crowding Out in Blood Donation: Was Titmuss Right?," Working Papers in Economics 180, University of Gothenburg, Department of Economics, revised 08 Feb 2008.
- Dan Ariely & Anat Bracha & Stephan Meier, 2007.
"Doing good or doing well? Image motivation and monetary incentives in behaving prosocially,"
07-9, Federal Reserve Bank of Boston.
- Dan Ariely & Anat Bracha & Stephan Meier, 2009. "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially," American Economic Review, American Economic Association, vol. 99(1), pages 544-555, March.
- Ariely, Dan & Bracha, Anat & Meier, Stephan, 2007. "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially," IZA Discussion Papers 2968, Institute for the Study of Labor (IZA).
- Nina Mazar & Dan Ariely, 2006. "Dishonesty in everyday life and its policy implications," Working Papers 06-3, Federal Reserve Bank of Boston.
- Fisher, Robert J, 1993. " Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Oxford University Press, vol. 20(2), pages 303-315, September.
- Susanne Neckermann & Bruno S. Frey, 2008.
"Awards as Incentives,"
CREMA Working Paper Series
2008-31, Center for Research in Economics, Management and the Arts (CREMA).
- Waldfogel, Joel, 1993. "The Deadweight Loss of Christmas," American Economic Review, American Economic Association, vol. 83(5), pages 1328-1336, December.
- Gary S. Becker & Julio Jorge Elías, 2007. "Introducing Incentives in the Market for Live and Cadaveric Organ Donations," Journal of Economic Perspectives, American Economic Association, vol. 21(3), pages 3-24, Summer.
- James Andreoni & Lise Vesterlund, 2001.
"Which is the Fair Sex? Gender Differences in Altruism,"
The Quarterly Journal of Economics,
Oxford University Press, vol. 116(1), pages 293-312.
- Andreoni,J. & Vesterlund,L., 1998. "Which is the fair sex? : Gender differences in altruism," Working papers 10, Wisconsin Madison - Social Systems.
- Andreoni, James & Vesterlund, Lise, 2001. "Which is the Fair Sex? Gender Differences in Altruism," Staff General Research Papers Archive 1951, Iowa State University, Department of Economics.
- Frey, Bruno S & Oberholzer-Gee, Felix, 1997. "The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out," American Economic Review, American Economic Association, vol. 87(4), pages 746-755, September.
- Rachel Croson & Uri Gneezy, 2009. "Gender Differences in Preferences," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 448-474, June.
- Armin Falk, 2007. "Gift Exchange in the Field," Econometrica, Econometric Society, vol. 75(5), pages 1501-1511, 09.
- Roland Bénabou & Jean Tirole, 2003. "Intrinsic and Extrinsic Motivation," Review of Economic Studies, Oxford University Press, vol. 70(3), pages 489-520.
- Lacetera, Nicola & Macis, Mario, 2008. "Motivating Altruism: A Field Study," IZA Discussion Papers 3770, Institute for the Study of Labor (IZA).
When requesting a correction, please mention this item's handle: RePEc:eee:joepsy:v:31:y:2010:i:4:p:738-748. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.