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Dimensions Of The Market Of Higher Educationinstitutions. The Military Higher Education System

Author

Listed:
  • Laurentiu Florentin Stoenica

    (Bucharest University of Economic Studies)

  • Calin Petrica Veghes

    (Bucharest University of Economic Studies)

Abstract

The market of the educational services added the military element represented bythe military higher education institutions, a segment which contributed to the growth of thenumber of higher education participants through the creation of a higher education niche and inthe same time competing with the other higher education institutions. The market of the militaryhigher education institutions is influenced by the general orientation of the educational market,describing specific trends and characteristics, sometimes contradictory to those of the nationalmarket. The military higher education institutions largely depend on the public resources,limited in the last period, the resources/needs ratio influencing the educational demand/offerratio. The study presents an analysis of the market of higher educational services and itsconsumers, identifying its particularities, as well as its dimensions, evolution, and positioning ofthe military higher education institutions.

Suggested Citation

  • Laurentiu Florentin Stoenica & Calin Petrica Veghes, 2016. "Dimensions Of The Market Of Higher Educationinstitutions. The Military Higher Education System," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-7.
  • Handle: RePEc:alu:journl:v:1:y:2016:i:18:p:7
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1820161/07.pdf
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    Keywords

    military; higher education; Romania; market; educational marketing;

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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