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Фримиум, Как Один Из Способов Продвижения Товара Или Услуги В Рыночных Условиях
[Freemium, as a way of promoting a product or service to market conditions]

Author

Listed:
  • Pinachyan, Varsenik

Abstract

В данной статье рассмотрена фримиум модель, как один из способов продвижения товара в рыночных условиях. Проанализированы теоретические составляющие и примеры, на основе которых автор показывает актуальность использования фримиум модель. Представлена суть применения, выявлены сильные и слабые стороны, пути примененияфримиум модели. In this article the freemium model is one way to promote goods in market conditions. The theoretical components and examples on the basis of which the author shows the relevance of using freemium model. Submitted applications are, identified strengths and weaknesses, ways of applying freemium model..

Suggested Citation

  • Pinachyan, Varsenik, 2016. "Фримиум, Как Один Из Способов Продвижения Товара Или Услуги В Рыночных Условиях [Freemium, as a way of promoting a product or service to market conditions]," MPRA Paper 71179, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:71179
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    More about this item

    Keywords

    фримиум модель; продвижение товара; бизнес; идея; бесплатное использование; маркетинговый инструмент; реклама; целевая аудитория; потребитель; freemium model; sales promotion; business; idea; free use of a marketing tool; advertising; target audience; the consumer;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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