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Promotion Of Culture-Bias Products Value Via Digital Marketing Tools

Author

Listed:
  • Venera A. Kaderova

    (Plekhanov Russian University of Economics)

Abstract

At present time, the market for culture-bias products is dynamically developing both in Russia and in other countries. Consumers show an increasing interest in such products, which makes it necessary to study and analyze consumer needs, as well as to find out what value consumers are looking for in such products. Researchers are also interested in what methods of promotion of cultural goods are used by manufacturers and retailers, how widely manufacturers now use the opportunities and means of digital marketing.

Suggested Citation

  • Venera A. Kaderova, 2019. "Promotion Of Culture-Bias Products Value Via Digital Marketing Tools," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
    • Handle: RePEc:mmb:journl:articl_v4_10_19
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    File URL: http://www.marketing-mba.ru/article/v4_19/Kaderova.pdf
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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