IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Benchmarking Elements For Cluj-Napoca Hotel Industry

Listed author(s):


    (Babes-Bolyai University Cluj-Napoca, Faculty of Business, Cluj-Napoca, Romania)



    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Seen from the perspective of tourism potential, Cluj-Napoca, one of the main cities in Romania, taking into account several factors such as economics, education, recreational opportunities, green space, trade, healthcare and climate, has a comparative advantage because of the varied landscape and geographical position. The city also has a rich historical and cultural heritage, materialized in monuments, museums, memorial houses, medieval churches and cathedrals, monuments, architecture, etc. In this manner, Cluj-Napoca gained a significant competitive advantage and so, the city is considered the center of tourist development in its region, a starting point to target tourist areas. The paper focuses on the development of the city's competitive advantage by implementing elements of the benchmarking process to identify local best practices, operational policies and marketing activities leading to improved quality of hotel’s services and hence the formation of differentiation strategies. In conclusion, the research stresses the importance of knowing what kind of connections can be developed between tourism and hotel industry and why is necessary its inclusion as an essential part in shaping the brand of the country. Hospitality, service quality accommodation are some of the elements that may influence not only the dynamic of tourism as an industry, but also its efficiency. Experienced travelers know the importance of the role that quality plays in strengthening the tourism infrastructure of the country's image. Identifying some examples of good practice in hotels, using benchmarking process could encourage the formation of a competitive domestic environment, that is open to changes for improving national tourism infrastructure, but also targeting the tourist and setting internal policies on meeting its expectations and not least, to differentiate and get to a high level of inter-regional competitiveness.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
File Function: Revised version, 2010
Download Restriction: no

Article provided by Babes-Bolyai University, Faculty of Business in its journal JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA.

Volume (Year): (2010)
Issue (Month): ()

in new window

Handle: RePEc:bbn:journl:2010_4_9_urcan
Contact details of provider: Postal:
Str Horea nr. 7, Cluj-Napoca 400174

Phone: 004 0264 599170
Fax: 004 0264 590110
Web page:

More information through EDIRC

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:bbn:journl:2010_4_9_urcan. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cornelia Pop)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.