IDEAS home Printed from https://ideas.repec.org/a/cub/journm/v14y2019i1p2-11.html
   My bibliography  Save this article

Characteristics of Slovak consumers generations

Author

Listed:
  • Samuel Smolka

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

Abstract

The contribution deals with the typologies of different generations consumers, their specific features and characteristics, which they profiled. Knowledge of consumer generations is one of the assumptions of good segmentation, is a key identifier in reaching out to both the real and potential consumers. In marketing, the generations are being intensely debated and very much emphasis is placed on them. The preferences of each generation affect their purchasing behavior, but only thorough the knowledge of the generation addressed and often the specifics related to the country developments, it is possible to beneficiate and to influence them. The members of each generation of markets often associate with specific products, they talk about specific characteristics and behavior. However, in the article, the reader also learns how the characteristics of generations are accurate, whether and why there are intergenerational and what typologies are most commonly used in The Slovak Republic.

Suggested Citation

  • Samuel Smolka, 2019. "Characteristics of Slovak consumers generations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(1), pages 2-11.
    • Handle: RePEc:cub:journm:v:14:y:2019:i:1:p:2-11
    as

    Download full text from publisher

    File URL: https://msijournal.com/charakteristika-generacii-slovenskych-spotrebitelov/
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    generation; segmentation; customer preferences; consumer shopping behavior;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cub:journm:v:14:y:2019:i:1:p:2-11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Frantisek Olsavsky (email available below). General contact details of provider: https://edirc.repec.org/data/fmkomsk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.