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The political legacy of entertainment TV

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  • Ruben Durante
  • Paolo Pinotti
  • Andrea Tesei

Abstract

We study the political impact of entertainment television in Italy exploiting the staggered introduction of Berlusconi's commercial TV network, Mediaset, in the early 1980s. We find that individuals with early access to Mediaset all-entertainment content were more likely to vote for Berlusconi's party in 1994, when he first ran for office. The effect persists for five elections and is driven by heavy TV viewers, namely the very young and the elders. Regarding possible mechanisms, we find that individuals exposed to entertainment TV as children were less cognitively sophisticated and civic-minded as adults, and ultimately more vulnerable to Berlusconi's populist rhetoric.

Suggested Citation

  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2017. "The political legacy of entertainment TV," CEP Discussion Papers dp1475, Centre for Economic Performance, LSE.
    • Handle: RePEc:cep:cepdps:dp1475
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    Keywords

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    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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